Dans une économie désormais tournée vers la mondialisation, le commerce international ne se limite plus à de simples échanges économiques. Au-delà des considérations purement commerciales, les cadres commerciaux sont de plus en plus confrontés aux notions de culture, d’environnement, de géopolitique et de stratégie.
L’objectif de ce programme est de former les futurs responsables afin qu’ils soient capables d’évoluer et de réussir dans cet univers complexe et dynamique qu’est le commerce international.
Il permet aux étudiants de préparer une carrière à l’international en tant que responsables import-export, ingénieurs commerciaux, responsables des ventes, responsables marketing, cadres commerciaux, responsables de produits, etc.
Les cours sont délivrés en anglais ou en français/anglais.
Ce programme délivre le titre de Manager Marketing et Commercial, certification de niveau I, enregistrée au RNCP -code NSF 312n- par arrêté du 6 mai 2015 publié au J.O. du 27 mai 2015
Cette certification est accessible par la VAE.
This program in International Business Management helps students to get a good understanding of the foreign market environment and the techniques of international business. It expands their perspective and ability to understand various challenges of international business in order to face them effectively.
Focused on the analysis of specific markets, namely American, European, Japanese, Chinese, Central and Eastern European and African, this program teaches how to manage and trade in an international environment in various fields (political, legal, financial and cultural). Specialized courses and in-depth analysis of case studies also allow students to develop business field knowledge and cover all the subjects regarding international trade, financing of foreign trade, import-export legislation, customs legislation and international marketing.
As the world becomes a global marketplace, the need for international trade competence within small and medium-sized companies has never been more pressing. Employment opportunities then range from becoming international entrepreneurs in the area of importing and exporting or trade researchers and why not foreign business developers. There are also international career opportunities in marketing, sales, purchasing, distribution of goods, trade consulting or as a foreign project manager. There are also opportunities in international institutions such as WTO, OECD and APEC.
The objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan.
This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.
This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today.
It also implies the understanding of pressures and processes that drive a company to become an international business.
Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the proﬁle of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.
Basic theory, tools and actual examples of techniques used in market research.
How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems.
How to introduce products into different geographic areas.
How purchasing functions in accompany, and the major strategies of purchasing.
Determine and prioritize the criteria of choice for a supplier.
Import and export in the best conditions.
Sourcing and e-sourcing.
Management of production.
logistics and development. Drive the supply chain.
Introduces participants already familiar with the principles of French accounting to the rules prescribed by the Generally Accepted Accounting Principles used in Anglo-American countries (the US, UK, etc.) and spheres of influence.
Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.
Understand the financial needs associated with basic operations in contemporary international commerce.
Acquire the indispensable techniques for international financial management.
Learn to choose and use the best tools with a solid approach.
How to manage "Request for Proposal" bids and put in place the required Cautions and Guarantees. This course also looks at the methods of long term finance for projects as well as compensation operations and complex financial structures.
Financial risks associated with international commerce.
Organizations capable of intervention and the main techniques they propose.
The importance of short term finance and cash flow management.
This course deals with the economic, social and political context of business activities throughout North America. Special attention is paid to the factors that shape the business environment. How do they face the growing competition of the new emerging markets?
This course aims to familiarize participants with all aspects of European and Eastern markets. By the end of the class, students will have a ﬁrm grasp of the potential of each national and regional market, of the major language, cultural, social and behavioral differences, and of the projected growth and expansion of the European Union. The Central European countries (as Russia, Ukraine, Poland, Baltic countries) are very important for the economic and strategic development of Western European companies.
The course will familiarize the students with the special social, cultural, political and historical features of India and help the students grasp the economic realities of India in the era of globalization and its role in world economy, including the presentation of the multifaceted features of India and its economic awakening.
The course highlights the differences between management and corporate structures in South America and the West. It also outlines the skills needed for successful management in the Latin American environment. Other topics including manufacturing and sourcing, tips for the successful export of products to South American.
Identify the principal poles of commerce in China and acquire the reflexes needed to successfully address the Chinese consumer. How to approach and learn China's socio-cultural and political influences within the context of economic globalization. Acquire a perspective of the nation's evolution.
Introduces participants to the difﬁculties foreign companies encounter and the requirements they need to meet in order to enter the Japanese market. The markets characteristics and business opportunities will be presented and discussed. Participants also gain familiarity with the history and macroeconomics of Japan, as well as the Japanese distribution system.
The influence of Mining and Petroleum Corporations. Global influences within Africa. Global investments within Africa. Practical advice on how to successfully manage in Africa.
The course highlights the differences between management and corporate structures in Africa and Western Europe. It also outlines the skills needed for successful management in African environment. Other topics include guidelines for manufacturing and sourcing, tips for the successful export of products to Africa.