INSEEC MSc & MBA
FR
INSEEC MSc & MBA
INSEEC MSc & MBA
FR
Business Innovation & Entrepreneurship (Full English)

Business Innovation & Entrepreneurship (Full English)

LONDRESAnglais

Une formation en management et création d'entreprise dans un environnement international

Ce programme, dispensé au coeur de Londres par des professeurs expérimentés et des professionnels du tissu entrepreneurial, comprend des cours de management général, ainsi que des modules très spécialisés dans les domaines de l'innovation, de la stratégie et de l'entrepreneuriat.

Il a été conçu pour permettre de concevoir, construire et superviser des projets de développement, lesquels offriront aux étudiants d’excellentes bases pour poursuivre diverses carrières : créer leur propre entreprise, reprendre la gérance d’une entreprise familiale, apporter leurs idées innovantes aux grandes entreprises multinationales ou bien travailler en tant que conseiller en affaires.


Je m'inscris à ce programme
En savoir plus
Je souhaite
ACTUALITES

Cours

UK Core

  • Understanding Britain

    This course is designed to help students gain optimum benefit from their study abroad experience by providing an introduction to various aspects of British life, culture, politics and history. In addition to classes and excursions, each student undertakes an independent study on some aspect of British Life. The course also aims to help students find their bearings and adjust to life in London, which may be very different from what they know. Among the topics included are issues of identity, sovereignty issues, empire, immigration and ethnicity, sport and fashion.

  • Doing Business in the UK

    This course will introduce you to the contemporary issues in doing business in the United Kingdom. It will illustrate the unique challenges experienced by a range of different businesses in the changing U.K. business environment. The forces of globalization will be identified and discussed in detail to explore how these forces can be exploited in the U.K. In addition, the importance of accessing the appropriate sources of information & using effective communications technology when doing business in this country will be examined. The program will also explore the link between theory and practice by using a variety of case study material to examine the business strategies of some of the leading companies in the U.K.

  • Advanced English

    This is an advanced, intensive, course intended to improve reading comprehension, oral comprehension, written expression and grammar. Students will be exposed to a variety of media: newspapers, magazines, televised news and the internet. Emphasis will be placed on sophistication, and grammatical correctness, of expression with an aim to increasing student awareness of the need to go beyond “Globish” English and reach an advanced, and more credible, level of writing and speaking. There will also be a significant part of the course dedicated to public speaking and the development of oral skills in general.

Management Core

  • Management Accounting

    This course provides an overview of the use of analytic tools by managers for decision making, performance evaluation and control. Students will learn to plan, organise, implement and present a number of models with an emphasis on providing quantitative data to support decision-making in a practical and applicable way. The scope of this course will encompass the start-up to large organisations.

  • Financing Innovation & Early-Stage Companies

    This course focuses how to gain the funding necessary to launch new ventures, using the investor’s perspective to inform the student. A critical analysis, based upon best practices and case studies, will be made on building sound financial models to give evidence of the value proposition of a particular product, investment, or new venture. Routes to raising finance, such as debt, equity, customer contracts and crowd sourcing will be explored, as will cash flow analysis and the staging of investment.

  • Human Resources Management

    Provides an overview of legal issues affecting human resources management. The course is designed to increase the student’s awareness of laws for employees in international organizations, recognition of legal problems and their impact on human resources decisions. Topics include laws, regulations and labour management relations in an international environment. Special attention will be paid to the strategic nature of recruiting for new ventures.

  • Company Law

    This course focuses on the legal imperatives applying to new and developing enterprises. Business Formation Law, Contract Law, Labour and Company Law, and Product/Service Liability are studied. This course also discusses the rights, duties, and responsibilities of key individuals within organisations, as well as appraising the consequences and remedies available in cases of financial difficulty or failure. The over-arching aim of this course is to provide practical legal knowledge for real-world situations within the scope of start-up processes and new ventures in the UK, although international perspective will be given.

  • Project Management

    This course conveys the principles, tools, techniques and methods employed in order to be effective in managing projects and leading the people responsible for executing the tasks that comprise the project. Students will be exposed to both the classical foundations of project management and an array of real-life project issues, with a strong focus on projects within start-up processes and new ventures. Upon completion of this course, students will understand the basic concepts and critical factors of initiating, planning, organizing, controlling, and running a project. An argument will be made against standardized solutions and priority will be given to the ability to adapt one's project management style to unique project characteristics.

  • Supply Chain Management

    In today’s globalised economy, effective supply chain management has become a leading key for success in new ventures. This course focuses on a combination of concepts, principles, and methods for purchasing strategies, e-sourcing, production management, logistics, and transportation. This course will explore current trends in SCM, and the importance of information in these networks will be discussed. Students will be expected to apply the knowledge, techniques, and tools covered to analyse and solve supply chain issues.

Strategy & Business Development

  • Strategic Thinking and Risk Management

    The pace of business is getting faster and more complex. In order to make sense of so much information, managers need frameworks for developing clear and effective strategies. Our goal is to teach the following: how to think strategically in real business situations; how to select the information which is essential to your strategy; how to make effective decisions even when you lack information; how to defend and sell your strategy.

  • Leadership, Team Building & Managerial Creativity

    Team building skills are critical for your effectiveness as a manager or entrepreneur. This course will explore team-building models, stages of team development, communication issues, trust/relationship models, and getting teams to think creatively. Case studies illustrating the characteristics of successful teams will be studied, and students will engage in exercises to make them more effective and creative team members or leaders.

  • Business Planning & Pitching

    This course focuses on how to research, write and present effective business plans. Students will be challenged to analyse plans and to develop their own in a methodical manner. Key elements of the plan, including executive summary, market analysis, company description, organization and management, marketing and sales strategies, service and/or product line, funding requirements, and financials will all be addressed. A strong emphasis will also be made on how to successfully pitch the business plan.

  • Change Management

    This course focuses on providing students with both the conceptual framework and the practical skills needed to design, implement and evaluate effective change in organisations. Students will gain a better analysis of the dynamics of change in organizations and how to develop action plans specific to the organisation’s goals and team members. The use of case study material will illustrate the concepts covered and the value of their application in real-world situations.

  • Internet & Mobile Strategy

    This course explores strategies making use of modern web and mobile tools and platforms to create value and drive performance for new ventures. Students will analyse the costs and benefits of integrating social media platforms across numerous business functions, e.g. marketing, sales, human resources, supply chain management, and CRM using analytics/metrics tools, turnkey mobile applications, etc. Students will also be exposed to collaborative communities to analyse cost-effective, creative solutions.

  • Sales Strategies for Entrepreneurs

    According to Forbes magazine, effective use of basic sales strategies can be more critical to the success of a venture than the development of its products and services themselves. This course focuses on developing the practical knowledge and specific skills necessary to launch and increase sales for new ventures. Subjects will include several sales strategies, the use of technology, effective networking, and solution selling vs. product selling.

Innovation & Intellectual Property

  • Innovation & Design Management

    This course focuses on how, in an increasingly competitive and fast-changing economy, managers can effectively pilot innovation projects in both entrepreneurial and established firms. Various types of innovation will be studied, as will their opportunities and challenges. Students will then examine how to build organizations that successfully identify, implement, and commercialize innovations. Design will be presented as an invaluable element to help overcome a main challenge of innovation – how to generate appeal through novelty while retaining enough familiarity to take the innovation to the market successfully.

  • Product & Market Strategy for Innovation

    This course will stress that a marketing perspective and priority is needed at all stages of a successful venture or innovation project. A customer-focused approach will be used to better assess the target market and assure that the new product is aligned with a commercial opportunity. Market research will play a significant role not only in sales, but also in instructing the innovator in product/service development to best meet the customer’s needs and expectations.

  • Intellectual Property Strategies

    This course aims to show how companies and entrepreneurs use intellectual property in today’s knowledge- and innovation-driven economy. Strategies concerning copyrights, trademarks, patents, and production techniques will be explored. Students will learn how these IP assets work and how they are used strategically by a wide variety of different types of companies in various industries.

L'INSEEC Masters of Science et MBA est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
Découvrez également les autres programmes du Groupe INSEEC :