L’industrie de luxe connaît aujourd’hui un véritable essor à l’échelle mondiale. Les entreprises, qu’elles soient marques confidentielles ou grands groupes, recherchent des managers capables d’évoluer dans un environnement international et d’assurer leur croissance partout dans le monde.
Ce programme est délivré essentiellement en anglais, mais quelques séminaires seront dispensés en français. Il a été conçu pour permettre aux étudiants d’acquérir les compétences nécessaires afin de travailler dans cet environnement à la fois exigeant et complexe.
Nous accueillons des étudiants du monde entier et les immergeons dans tous les aspects de l’industrie de luxe, et plus particulièrement la gastronomie et le vin. Les séminaires dirigés par les professionnels du luxe sont complétés par des visites d’entreprises renommées, et ceci dans tous les secteurs du luxe. Ces visites sur le terrain constituent un atout majeur de la formation, permettant aux étudiants de rencontrer des acteurs clés et de bénéficier directement de l’expérience des entreprises du luxe.
Ce programme délivre le titre de Manager Marketing et Commercial, certification de niveau I, enregistrée au RNCP -code NSF 312n- par arrêté du 6 mai 2015 publié au J.O. du 27 mai 2015
Cette certification est accessible par la VAE.
Ce programme a pour vocation d'apporter aux étudiants les compétences nécessaires pour devenir les futurs leaders de ce secteur attrayant, dynamique et en perpétuelle évolution.
Entièrement dispensé en anglais, le MBA couvre les différentes activités du luxe avec un focus sur la gastronomie et les vins et spiritueux.
De nombreuses visites professionnelles et des présentations d'entreprises jalonnent la formation, illustrant les apports théoriques abordés lors des différents séminaires. Différents partenariats ont également été mis en place avec de grands chefs, des maisons de champagne, des grandes maisons de couture, pour permettre aux étudiants de se rendre sur le terrain et de mieux comprendre les enjeux du secteur.
L'année est organisée autour de différents séminaires dispensés par des professionnels de l'industrie du luxe, afin de mieux connaître les secteurs tels que la mode et la haute couture, le tourisme de luxe, l'hôtellerie...
This course aims at providing an awareness of the principles of luxury food & wine marketing.
Students will be able to address a mini marketing plan and to analyze the current situation of an existing luxury food and wine service provider, prepare marketing objectives and suggest an action plan, including online marketing, and its control procedures to promote this profit center.
Finally they will be able to upgrade the menu of a luxury food service provider to become more profitable.
Introduce the students to the trending luxury cuisines and up and coming markets.
This course provide students with tools to master the value creation concept in the french Wine & Spirits Business. Students will understand the specificity of marketing approach and brand management comparing the three most important vineyard.
Competitive positioning of wine tourism regions has become an important strategic issue as the volume of wine tourism has been increasing substantially and numerous regions are now aggressively marketing to attract high-yield wine tourists.
This class will draw insights of wine tourism "oenotourism" around the world and will aim to explain the specificities of diverse geographical zones through various case studies. Special emphasis will be brought to presenting the diverse characteristics of studied wine regions as they are the base of Oenotoursim development.
This course will focus on the key role of luxury market segment embracing the tourism sector (influence reputation image). Students will understand how Hospitality & Gastronomy are linked together in term of image and positioning. Student will learn also how to recognize the special factor they need in this industry that can affect the brand performance and customer satisfaction.
To give the marketing and commercial analytical and actionable tools that will allow students to better create, update and manage brands in the wine and spirits industry.
INWine and INSpirits are short programs of 2, 3, 4 or 6 days allowing a certificate in wine and spirits knowledge and tasting. They are are available on all sites of INSEEC Wine and Spirits Insitute (Bordeaux, London, Beaune, Paris) and are delivered in French or in English.
To identify Luxury wholesale and franchising distribution in various and being able to develop and manage it while keeping the luxury brand image and reputation all over the world.
After an introduction to the reasons why the Luxury field took so long to consider e-business in its expansion and marketing strategies to promote their brands on the web, students will study the luxury digital market, consumer typologies, most significant digitalized luxury sectors, specificities & codes used for e-business luxury brands. Integration of digital in-store in the key luxury worldwide flagships will be shown.
This course will enable the students to understand the stakes involved in the counterfeit ‘industry’ and the threats that counterfeiting poses to major luxury brands. The subject will be approached from three levels - production, distribution and consumption. We will also examine what actions can be taken against counterfeiting and attempt to gauge their effectiveness. Students will also study national and international I.P. laws and protocols.
After some hesitation, almost all major luxury brands have seriously embarked on CSR programs, which in most cases must be perceived not as superficial Public Relations exercises but as well-thought out plans to deal with new markets as well as with Human Resource and Customer Relation Management issues. Students will learn how CSR is important for developing a corporate personality for major groups like LVMH and Richemont and how they have incorporated CSR into their overall marketing and communications strategies.
The pace of business is getting faster and more complex. In order to make sense of so much information, managers need frameworks for developing clear and effective strategies. This course aims at giving strategic tools so that students will be able to think strategically in real business situations to make effective decisions.
The course is very research-driven requiring some fieldwork as well. It prepares students to enter the workplace with knowledge and skills that can be immediately applied. The main focus is to analyze competitor brands relative to market and consumer trends by applying the latest theories and cutting-edge thinking. Students will able to work with real current unsolved issues faced by today's leading as well as niche, luxury brands.
The course aims to prepare students to create their own brands with small means and provides knowledge and skills that can be immediately applied. The main focus is to analyze market and consumer trends, understand key success factors of award-winning high luxury brands and apply theories to devise strategy. Students work with real current market issues and opportunities faced by today's new niche luxury brands.
Students will be given an overview of the general accounting principles in force worldwide, to enable them to read and interpret a set of financial statements published in compliance with either International Financial Reporting Standards (IFRS) or U.S. Generally Accepted Accounting Principles (GAAP), for the purposes of business management related to a company’s current financial health and future prospects, and decision making from the point of view of investors and of potential business partners.
This course will enable students to analyze the current major strategy that consists in valorizing the brand equity of a given brand alongside the highly intense internal competition. The course will provide students with tools to analyze the brand equity through its ten strengths and to manage it appropriately according to the brand lifecycle.
Is the human dimension in luxury specific? The objective of this course is to try to answer this question in apprehending the reality of luxury’s human dimension inside and outside the company. Inside the company, one can find managers and employees, outside, employees and customers. Through the study of well-established patterns and theories, focusing on most recent research in consumer’s satisfaction, we will try to answer this question: is there a specific way to consider, comprehend and deal with humans in luxury?
This course answers the student’s need to understand the International luxury industry through a set 3 leading dimensions: Countries/ emerging markets studies combining growth/ security/profitability Brands/ Groups growth strategies and the Luxury growth perspectives in terms of demography/economics.
Ce programme contient 4 jours de formation à la connaissance et à la dégustation des vins dispensés par les intervenants internationaux de l’INSEEC Wine and Spirits Institute. Ces 4 jours se concluent par un examen de contrôle (QCM + dégustation à l’aveugle) vous permettant d’obtenir le certificat INWINE (niveau B Intermédiaire).
This program includes 4 days of training on wine knowledge and tasting taught by the international lecturers of the INSEEC Wine and Spirits Institute .This session is concluded by an exam ( MCQ + blind tasting ) allowing you to obtain the INWINE certificate ( Level B Intermediate ) .