INSEEC MSc & MBA
FR
INSEEC MSc & MBA
INSEEC MSc & MBA
FR
MBA Luxury Brand Management, Food and Wine (Full English)

MBA Luxury Brand Management, Food and Wine (Full English)

PARIS | BORDEAUX | CHAMBERYAnglais

Obtenez un diplôme Bac+5 certifié en anglais, spécialisé dans le Luxe

L’industrie de luxe connaît aujourd’hui un véritable essor à l’échelle mondiale. Les entreprises, qu’elles soient marques confidentielles ou grands groupes, recherchent des managers capables d’évoluer dans un environnement international et d’assurer leur croissance partout dans le monde.

Ce programme est délivré essentiellement en anglais, mais quelques séminaires seront dispensés en français. Il a été conçu pour permettre aux étudiants d’acquérir les compétences nécessaires afin de travailler dans cet environnement à la fois exigeant et complexe.

L’immersion dans tous les aspects de l’industrie de luxe

Nous accueillons des étudiants du monde entier et les immergeons dans tous les aspects de l’industrie de luxe, et plus particulièrement la gastronomie et le vin. Les séminaires dirigés par les professionnels du luxe sont complétés par des visites d’entreprises renommées, et ceci dans tous les secteurs du luxe. Ces visites sur le terrain constituent un atout majeur de la formation, permettant aux étudiants de rencontrer des acteurs clés et de bénéficier directement de l’expérience des entreprises du luxe.

Ce programme délivre le titre de Manager Marketing et Commercial, certification de niveau I, enregistrée au RNCP -code NSF 312n- par arrêté du 6 mai 2015 publié au J.O. du 27 mai 2015
Cette certification est accessible par la VAE.

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ACTUALITES
Nathalie PALDACCI

Nathalie PALDACCI

Paul DAWSON

Paul DAWSON

Directeurs de programme

"Former les futurs leaders de ce secteur en perpétuelle évolution"

Ce programme a pour vocation d'apporter aux étudiants les compétences nécessaires pour devenir les futurs leaders de ce secteur attrayant, dynamique et en perpétuelle évolution.

Entièrement dispensé en anglais, le MBA couvre les différentes activités du luxe avec un focus sur la gastronomie et les vins et spiritueux.

De nombreuses visites professionnelles et des présentations d'entreprises jalonnent la formation, illustrant les apports théoriques abordés lors des différents séminaires. Différents partenariats ont également été mis en place avec de grands chefs, des maisons de champagne, des grandes maisons de couture, pour permettre aux étudiants de se rendre sur le terrain et de mieux comprendre les enjeux du secteur.

L'année est organisée autour de différents séminaires dispensés par des professionnels de l'industrie du luxe, afin de mieux connaître les secteurs tels que la mode et la haute couture, le tourisme de luxe, l'hôtellerie...

Specialized courses

  • Luxury Food & Wine Marketing (2 courses)

    This course aims at providing an awareness of the principles of luxury food & wine marketing.
    Students will be able to address a mini marketing plan and to analyze the current situation of an existing luxury food and wine service provider, prepare marketing objectives and suggest an action plan, including online marketing, and its control procedures to promote this profit center.
    Finally they will be able to upgrade the menu of a luxury food service provider to become more profitable.

  • Gastronomy and New Trends

    Introduce the students to the trending luxury cuisines and up and coming markets.

  • Spirits Marketing

    This course provide students with tools to master the value creation concept in the french Wine & Spirits Business. Students will understand the specificity of marketing approach and brand management comparing the three most important vineyard.

  • Oenotourism

    Competitive positioning of wine tourism regions has become an important strategic issue as the volume of wine tourism has been increasing substantially and numerous regions are now aggressively marketing to attract high-yield wine tourists.
    This class will draw insights of wine tourism "oenotourism" around the world and will aim to explain the specificities of diverse geographical zones through various case studies. Special emphasis will be brought to presenting the diverse characteristics of studied wine regions as they are the base of Oenotoursim development.

  • Hospitality & Gastronomy

    This course will focus on the key role of luxury market segment embracing the tourism sector (influence reputation image). Students will understand how Hospitality & Gastronomy are linked together in term of image and positioning. Student will learn also how to recognize the special factor they need in this industry that can affect the brand performance and customer satisfaction.

  • Branding Wine & Spirits

    To give the marketing and commercial analytical and actionable tools that will allow students to better create, update and manage brands in the wine and spirits industry.

  • INWine & INSpirits

    INWine and INSpirits are short programs of 2, 3, 4 or 6 days allowing a certificate in wine and spirits knowledge and tasting. They are are available on all sites of INSEEC Wine and Spirits Insitute (Bordeaux, London, Beaune, Paris) and are delivered in French or in English.

General knowledge based courses

  • Wholesale Management & Operations in Luxury

    To identify Luxury wholesale and franchising distribution in various and being able to develop and manage it while keeping the luxury brand image and reputation all over the world.

  • Digital Media in Luxury

    After an introduction to the reasons why the Luxury field took so long to consider e-business in its expansion and marketing strategies to promote their brands on the web, students will study the luxury digital market, consumer typologies, most significant digitalized luxury sectors, specificities & codes used for e-business luxury brands. Integration of digital in-store in the key luxury worldwide flagships will be shown.

  • Counterfeiting & Intellectual Property

    This course will enable the students to understand the stakes involved in the counterfeit ‘industry’ and the threats that counterfeiting poses to major luxury brands. The subject will be approached from three levels - production, distribution and consumption. We will also examine what actions can be taken against counterfeiting and attempt to gauge their effectiveness. Students will also study national and international I.P. laws and protocols.

  • Luxury and Corporate Social Responsibility

    After some hesitation, almost all major luxury brands have seriously embarked on CSR programs, which in most cases must be perceived not as superficial Public Relations exercises but as well-thought out plans to deal with new markets as well as with Human Resource and Customer Relation Management issues. Students will learn how CSR is important for developing a corporate personality for major groups like LVMH and Richemont and how they have incorporated CSR into their overall marketing and communications strategies.

  • International Strategic Management

    The pace of business is getting faster and more complex. In order to make sense of so much information, managers need frameworks for developing clear and effective strategies. This course aims at giving strategic tools so that students will be able to think strategically in real business situations to make effective decisions.

  • Value Perception of the Luxury Industry

    The course is very research-driven requiring some fieldwork as well. It prepares students to enter the workplace with knowledge and skills that can be immediately applied. The main focus is to analyze competitor brands relative to market and consumer trends by applying the latest theories and cutting-edge thinking. Students will able to work with real current unsolved issues faced by today's leading as well as niche, luxury brands.

  • Creating High Luxury Brands

    The course aims to prepare students to create their own brands with small means and provides knowledge and skills that can be immediately applied. The main focus is to analyze market and consumer trends, understand key success factors of award-winning high luxury brands and apply theories to devise strategy. Students work with real current market issues and opportunities faced by today's new niche luxury brands.

  • Financial Analysis

    Students will be given an overview of the general accounting principles in force worldwide, to enable them to read and interpret a set of financial statements published in compliance with either International Financial Reporting Standards (IFRS) or U.S. Generally Accepted Accounting Principles (GAAP), for the purposes of business management related to a company’s current financial health and future prospects, and decision making from the point of view of investors and of potential business partners.

  • Brand Equity Management

    This course will enable students to analyze the current major strategy that consists in valorizing the brand equity of a given brand alongside the highly intense internal competition. The course will provide students with tools to analyze the brand equity through its ten strengths and to manage it appropriately according to the brand lifecycle.

  • Luxury Attitude and HR Management

    Is the human dimension in luxury specific? The objective of this course is to try to answer this question in apprehending the reality of luxury’s human dimension inside and outside the company. Inside the company, one can find managers and employees, outside, employees and customers. Through the study of well-established patterns and theories, focusing on most recent research in consumer’s satisfaction, we will try to answer this question: is there a specific way to consider, comprehend and deal with humans in luxury?

  • Luxury Geopolitics

    This course answers the student’s need to understand the International luxury industry through a set 3 leading dimensions: Countries/ emerging markets studies combining growth/ security/profitability Brands/ Groups growth strategies and the Luxury growth perspectives in terms of demography/economics.

Ce programme contient 4 jours de formation à la connaissance et à la dégustation des vins dispensés par les intervenants internationaux de l’INSEEC Wine and Spirits Institute. Ces 4 jours se concluent par un examen de contrôle (QCM + dégustation à l’aveugle) vous permettant d’obtenir le certificat INWINE (niveau B Intermédiaire).

This program includes 4 days of training on wine knowledge and tasting taught by the international lecturers of the INSEEC Wine and Spirits Institute .This session is concluded by an exam ( MCQ + blind tasting ) allowing you to obtain the INWINE certificate ( Level B Intermediate ) .

InWine

Projets, Stages et Parcours Professionnels

STAGES ET 1ère EXPÉRIENCE PROFESSIONNELLE DES ÉTUDIANTS DU PROGRAMME

  • Anaïs AVERSENG
    Assistante communication et relations presse
    CVBG DOURTHE KRESSMANN
    Maylis BERGER
    Project & marketing assistant
    SOPEXA (Hong Kong)
    Hortense BERTHIER
    Développeur marketing presse et digital
    GAULT & MILLAU
    Stéphanie BIABAUT
    Marketing & communication manager
    HOTEL PARK HYATT PARIS-VENDÔME
  • Florian BOGGIA
    Fidélisation clientèle
    HUGO BOSS
    Elodie BOUILLET
    Marketing
    RELAIS & CHÂTEAUX
    Adrien BOURGEOIS
    Commercial
    CHÂTEAU LA LOUVIERE
    Marie-Julie BOYER
    Sales manager
    CHLOE INTERNATIONAL
  • Morgane BROUTOT
    Assistant Commercial Mice & Corporate
    ALAIN DUCASSE ENTREPRISE
    Raphaëlle CAMPION
    Wine event organizer
    IMM INTERNATIONAL
    Marine CHAMPAUD
    Assistante Commerciale et Marketing
    LA GRANDE MAISON DE BERNARD MAGREZ
    Émilie CHANTHIRAH
    Gestion retail et ventes
    ESTÉE LAUDER
  • Xiyin CHEN
    Assistante des ventes
    BALENCIAGA
    Anders DAKA
    Stage Développement commercial
    SOTHEBY’S INTERNATIONAL REALTY
    Claire DAWSON
    Responsable Communication
    UNION DES CRUS CLASSÉS DE GRAVES
    Solène DIVAY
    Édition
    LE PETIT FUTÉ
  • Marie-Anne DEVOUGE
    Assistante commercial événementiel
    THE REGENT Grand Hôtel de Bordeaux
    Marie DUBOS
    Service merchandising
    BEAUTY SUCCESS SAS
    Julie DUCHAILLE
    Assistante Production Visuelle Éditoriale
    DIOR
    Marjorie GALLIANO
    Project manager e-business
    CHRISTIAN DIOR
  • Anna GIERMEK
    Adjointe de direction
    GARRIGAE HOTELS & RESORT
    Laure GOURIOU
    Assistante commerciale Wholesale Baby Dior
    CHRISTIAN DIOR COUTURE
    Florence GROS
    Marketing opérationnel maquillage France
    PARFUMS CHRISTIAN DIOR
    Romain GUILLET
    Stage Développement commercial
    BARNES
  • Antoine HELLEUX
    Assistant Communication et Événementiel
    FRENCH AUSTRALIAN CHAMBER OF COMMERCE AND INDUSTRY
    Meiling JING
    Commercial
    LONGCHAMP
    Marie KRIEG
    Coordinatrice France
    MAISON LEJABY
    Fanny LARRECHE
    Marketing assistant
    BULGARI BENELUX
  • Agathe LE DIMNA
    Marketing & communications, CRM, RP
    CORDIER MESTREZAT GRANDS CRUS
    Thomas LECLERE
    Assistant chef de produit
    CLS RÉMY COINTREAU
    Marie LEFEBVRE
    WebCommunication / Gestion de projet
    DEPACK
    Yu LEI
    Real estate agent
    AVKS
  • Clément LESCAILLET
    Commercial
    NESPRESSO
    Kate LEWENSTEN
    Junior marketing analyst
    CLARINS
    Shan LIN
    Merchandising assistant
    BURBERRY
    Vanessa MACHADO
    Assistante marketing
    V.MANE FILS S.A
  • Capucine MARQ
    Chargée de communication
    CONSEIL DES VINS DE SAINT-ÉMILION
    Jean-Bruno MARTIN
    Assistant marketing
    JDI FASHION
    Julie MARTIN
    Chef de projets
    SOWINE
    Caroline MASSÉ
    Chargée des relations presse et relations publiques
    GRAND HÔTEL DE BORDEAUX & SPA
  • Marine MEAUX
    Assistante qualité et communication
    SOFITEL LUXURY HOTELS
    Mayliss MOLINIÉ
    Reporting/Veille Concurrentielle/Animations
    SEPHORA
    Lisa MOREAU
    Coordinatrice d’évènements, conférences
    WINE BUSINESS CLUB
    Stéphanie MOREJON BLAS
    Assistante chef de projets marketing clientèle internationale
    PRINTEMPS
  • Anastasia MURPHY
    Brand Ambassador
    CHAMPAGNE HENRI GIRAUD
    Élise NICHOLS
    Commerciale
    LANCEL
    Antoine PERLANT
    Stage Marketing Digital
    CORDIER MESTREZAT GRANDS CRUSX
    Mélanie QUINETTE
    Chargée de missions oenotouristiques
    CHÂTEAU CARBONNIEUX
  • Julie RAMEY
    Responsable stratégie & développement
    INFINEST GROUP
    Martha RAMUS LIMA
    Assistante CRM et développement client (Zone Europe du Nord)
    LOUIS VUITTON
    Aleksandra ROBERT
    Chargée de marketing
    BEST WINE
    Elizaveta SAMARKOVA
    Assistante responsable de ligne
    GIORGIO ARMANI
  • Loubani SARA
    Assistante marketing
    FBL CONSEIL
    Lin SHAN
    Assistante marketing
    BURBERRY France
    Kate STEN
    Consumer insights
    RICHEMONT
    Manon THOUVENEL
    Assistante événementielle
    MILLÉSIMA
  • Tifany WEBER
    Commercial
    IKKS RETAIL / GROUPE ZANNIER
    Christina-Tereza YPSILANTI
    Sommelier/responsable des relations publiques
    CAVO TAGOO MYKONOS


EXEMPLES DE TRAVAUX DE RECHERCHE RÉALISÉS PAR LES ÉTUDIANTS

  • Development of the global spa industry and future trends
  • Culture impact and the consumption phenomenon towards luxury goods in Taiwan
  • Obvious and non obvious paradoxes on the rare & prestigious violin art market
  • How does French luxury wine develop in Chinese market?
  • Voir plus
    • The Martinican Rum NEISSON and the Spirits Luxury Sector
    • The present market of Chinese cloisonné and its prospect in the future
    • The luxury financial service brand equity research
    • The Limitation Luxury Bag in Chinese Market
  • Magazine Advertisement in the Luxury Industry
  • The attempt of luxury fashion second brands operate in West China
  • The CSR policies of leading luxury brands and their eventual implementation in China
  • E-luxury, a threat or an opportunity of distribution for luxury brands?
  • Voir plus
    • Analysis of a strategic development of a men's fashion brand in China
    • The Feast of the rich? The investigation of Chinese luxury exhibition
    • The crisis in the luxury industry
L'INSEEC Masters of Science et MBA est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
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