Les cours peuvent différer selon les campus. Pour plus d'information, veuillez contacter le campus qui vous intéresse Paris.
Get a Master specialization in eSport Communication.
(RENTRÉE UNIQUEMENT EN SEPTEMBRE)
ESPORT, A GROWING SECTOR
It was in 2015 as part of the tournament « The International 2 » held on the video game Dota 2 that records are achieved: a cash prize of over $ 22 million offering at the same time good media exposure a sector still unknown.
For comparison, the Roland Garros tournament of the same year offered a cash-prize of 15 million euros.
The sector of the esport is today composed of event company, media, competitive structure.
The competitions broadcast live on various video streaming platforms sometimes reach record audiences doing some channels fade traditional TV.
TRAINING IN PARIS, LONDON AND SEOUL
The 2nd year MSc Esports Communication, is a training that provides the necessary knowledge in commercial and technical education with a strong international specialization. The esports communication is quite amazing, our educational approach is organised directly by stakeholders and the biggest companies in the esport industry.
The main objective is to train students with different profiles and thus bring them to professions such as esports agent, event manager, advertising director, external / internal communication manager, etc.
« Preparing the next communication professions in the esports field is a new challenge. It is up to future professionals in this field to open the esport market with companies. There is everything to create, everything to develop, it is the new challenge of our students, to become the greatest communicators in this exciting world. »
Transversal & Fundamentals lessons
- Business English (London campus)
This Business English module aims to help you understand topics for networking, meeting organization, marketing presentation, project presentation, analytical explanation, etc.
- Digital design (London campus)
The main goal is to acquire the key skills of image and video editing with professional tools in an editing studio. You will work with a professional who will supervise you and explain the stakes of a creation for marketing purposes.
- Audiovisual content
You will learn how to write a script for a communication video, how to make a video report with its construction rules and how to write and design a web documentary.
- International budget
You will learn why good budgeting means good development and how to plan, monitor and report against your budget. You’ll also learn the structured method for managing funding from different donors, the importance of cost control and forecasting cash flowand how budgets and accounting statements fit together.
- Digital & communication law
During the course we will investigate the history and regulation of telecommunications in a number of jurisdictions, aiming to give students a wide overview of this area. We’ll also investigates the relationship between intellectual property and the internet.
- Fundraising & finding investors
This module aims to understand how to raise funds for the creation of your business. Fund raising target, what should your pitch deck look like, finding the right investor, the type of investment, how startup funding works, how to describe your project, investment fundraising funnel, targeting investors & alternative finance options.
- Communication psychology
This course provides students with a substantial grounding in psychology as a cognitive science. You’ll understand the difference between Biological Psychology, Clinical Psychology, Cognitive Psychology, Cognitive Neuroscience and Neuropsychology & Cyberpsychology in order to use them for communication purposes.
- UK Esports Market (London campus)
An esports professional from the British market will explain the market with its figures, its evolutions, its slippages but also all the future possibilities to work on an international scale.
- Esports business model
This course helps to understand the different esports business models by listing them, comparing them and especially to understand the profitability of each one of them.
- Esports social media management
Learn how to get the most out of social media whether you want to update your audience with the latest news or promote your business on both popular and emerging social media platforms around the world.
- International esports marketing & communication
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by esports specialist agencies, and involves both strategic thinking and the development of creative solutions.
- Esports talent management
Take advantage of this unique opportunity to upgrade your talent strategies in line with progressive thinking. Recruit, retain and develop. Broaden your reach and impact and build a strong process to recruit a high performing workforce. You’ll also learn the essential skills for an esport coach.
- Esports sponsoring strategy
This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation. Esports sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This course seeks to address those issues.
- South Korea esports market (Seoul campus)
An esports professional from the Korean market will explain the market with its figures, its evolutions, its slippages but also all the future possibilities to work on an international scale. You’ll be able to compare the French, the British and Korean markets.
- Korean esports event (Seoul campus)
You will discover all esports events in Korea and understand how to adapt those events according to a public but also sponsors.
Découvrez aussi toutes les formations Marketing & Communication en M2 à Bac+5 de l'INSEEC
- Management des Activités Culturelles & Artistiques
- Management, Production & Distribution des Médias Audiovisuels
- Marché de l'Art & Négociation à l'International
- Marketing & Brand Management (100% anglais)
- Marketing & Management du Sport
- Marketing Evénementiel & Public Relations
- Marketing, Communication & Stratégies Commerciales
- Tourism Marketing & Hospitality Management (50% anglais / 50% français)
- Trade Marketing, Distribution & Développement Commercial