Les cours peuvent différer selon les campus. Pour plus d'information, veuillez contacter le campus qui vous intéresse Londres.

This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment.

The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

The goal of this course is to introduce students to media planning and how to design as well as execute campaigns.

They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns.

There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

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Core Courses

U1 – The UK Advertising Scene

The World of Agencies: London Ad Capital

Media Trends and British Brands

Evolution of Advertising from 19th to 21st Century

UK Advertising Restrictions: Children, Gambling, Alcohol, Tobacco

Below-the-Line-Marketing

Comms Planning and Media Strategy

U2 – Professional Tools

Public Speaking

Advanced Integrated English

English for Business Communication

Fundamentals of Business

One-Day Pitch Workshops

Go Live!

U3 – International Brand Strategy and Marketing

Brand Strategy

Thinking about Thinking

Design Thinking

Brand Workshop

Behavioural Economics

Trendspotting

Brands and Innovation Marketing

Digital Strategy

Purpose Driven Marketing

Building Global Brand

Sustainable Brand Strategies

Branding and Luxury

Shopper Marketing

Digital Analytics and Effectiveness

YouGov Profiles and BrandIndex

U4 – Masterclasses

UK Job Search

Co-Creation

Networking for Life

Blockchain

Sparking Creativity