Publics concernés & prérequis

Diplômés français ou étrangers, de préférence dans le secteur concerné, provenant d’écoles de commerce, de l’université ou des écoles d’ingénieurs pouvant attester d’un :

  • Niveau bac+4 ou équivalent, soit 240 crédits ECTS

Pour la VAE : Diplômés d’un bac+3 ayant au minimum une année d’expérience professionnelle (hors stage et alternance) dans le secteur concerné.

Objectifs de la formation

In an economic context tuned more and toward globalization, International Business is no longer limited to simple economic exchanges. Over and above the purely commercial problems, business people are confronted more and more with notions of culture, environment, geopolitics and strategy. The objective of this program is to shape future managers so they are capable of evolving and succeeding within the complex and dynamic universe of international business.

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Les débouchés métiers

Ce programme de 3ème cycle forme aux métiers suivants : import-export manager, commercial, engineer, sales manager, marketing manager, commercial executive, product manager

Les objectifs en termes de compétences:

A l’issue de la formation, l’apprenant doit être capable de :

– Définir et décliner les orientations stratégiques de l’entreprise

– Piloter la gestion comptable et financière de l’entreprise

– Elaborer et suivre la mise en œuvre de la stratégie marketing et commerciale de l’entreprise

– Elaborer et superviser une politique de conquête de nouveaux marchés à l’international

– Négocier les achats et structurer l’ensemble des unités de production

– Définir la stratégie des ressources humaines et en piloter la réalisation et le suivi au sein de l’entreprise

– Concevoir et accompagner les processus de changements organisationnels et managériaux.

Certification professionnelle délivrée et blocs de compétences associés

Ce programme délivre le Titre de « MANAGER DES ENTREPRISES ET DES ORGANISATIONS » INSCRIT AU RNCP AU NIVEAU 7 SOUS LE CODE 28184.

Arrêté du 07 avril 2017 publié au Journal Officiel du 21 avril 2017 portant enregistrement au répertoire national des certifications professionnelles.
Cette Certification est accessible par la VAE.

Vous pouvez retrouver les blocs de compétences associés à ce titre RNCP sur ce lien.

Cours spécialisés

KEY MARKETS

AMERICAN MARKET

This course deals with the economic, social and political context of business activities throughout North America. Special attention is paid to the factors that shape the business environment. How do they face the growing competition of the new emerging markets?

CENTRAL AND EASTERN MARKETS

This course aims to familiarize participants with all aspects of European and Eastern markets. By the end of the class, students will have a firm grasp of the potential of each national and regional market, of the major language, cultural, social and behavioral differences, and of the projected growth and expansion of the European Union. The Central European countries (as Russia, Ukraine, Poland, Baltic countries) are very important for the economic and strategic development of Western European companies.

INDIAN MARKET

The course will familiarize the students with the special social, cultural, political and historical features of India and help the students grasp the economic realities of India in the era of globalization and its role in world economy, including the presentation of the multifaceted features of India and its economic awakening.

LATIN AMERICAN MARKET

The course highlights the differences between management and corporate structures in South America and the West. It also outlines the skills needed for successful management in the Latin American environment. Other topics including manufacturing and sourcing, tips for the successful export of products to South American.

CHINESE MARKET

Identify the principal poles of commerce in China and acquire the reflexes needed to successfully address the Chinese consumer. How to approach and learn China’s socio-cultural and political influences within the context of economic globalization. Acquire a perspective of the nation’s evolution.

JAPANESE MARKET

Introduces participants to the difficulties foreign companies encounter and the requirements they need to meet in order to enter the Japanese market. The markets characteristics and business opportunities will be presented and discussed. Participants also gain familiarity with the history and macroeconomics of Japan, as well as the Japanese distribution system.

AFRICAN MARKET

The influence of Mining and Petroleum Corporations. Global influences within Africa. Global investments within Africa. Practical advice on how to successfully manage in Africa. The course highlights the differences between management and corporate structures in Africa and Western Europe. It also outlines the skills needed for successful management in African environment. Other topics include guidelines for manufacturing and sourcing, tips for the successful export of products to Africa.

INTERNATIONAL MANAGEMENT

INTERNATIONAL MARKETING

The objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan.

INTERNATIONAL BUSINESS LAW

This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

INTERNATIONAL RELATIONS AND GEOPOLITICS

This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today. It also implies the understanding of pressures and processes that drive a company to become an international business.

INTERNATIONAL NEGOTIATION

Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

INTERNATIONAL MARKET RESEARCH

Basic theory, tools and actual examples of techniques used in market research. How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems. How to introduce products into different geographic areas.

SUPPLY CHAIN MANAGEMENT

How purchasing functions in a company, and the major strategies of purchasing. Determine and prioritize the criteria of choice for a supplier. Import and export in the best conditions. Sourcing and e-sourcing. Management of production. International logistics and development. Drive the supply chain.

    FINANCE AND MANAGEMENT

INTERNATIONAL ACCOUNTING

Introduces participants already familiar with the principles of French accounting to the rules prescribed by the Generally Accepted Accounting Principles used in AngloAmerican countries (the US, UK, etc.) and spheres of influence.

INCOTERMS AND PAYMENT METHODS

Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

INTERNATIONAL FINANCIAL TECHNIQUES

Understand the financial needs associated with basic operations in contemporary international commerce. Acquire the indispensable techniques for international financial management; learn to choose and use the best tools with a solid approach.

FINANCE OF MAJOR EXPORT CONTRACTS

How to manage « Request for Proposal » bids and put in place the required Cautions and Guarantees. This course also looks at the methods of long term finance for projects as well as compensation operations and complex financial structures.

FINANCIAL RISK MANAGEMENT

Financial risks associated with international commerce. Organizations capable of intervention and the main techniques they propose. The importance of short term finance and cash flow management.

Les modalités d’évaluation

Les méthodes d’enseignement

Les modalités d’évaluation sont réalisées en face-à-face, sous forme
de contrôle continu, et d’examens de fin d’études.

  • Étude de cas individuelle ou en groupe
  • Mise en situation professionnelle
  • Présentation orale individuelle et/ou en groupe
  • Dossier individuel et/ou en groupe
  • Enseignements et cours interactifs
  • Mises en situation à travers des études de cas collectives ou individuelles réalisées par les étudiants
  • Conférences, séminaires et visites à portée pédagogique
  • Si nécessaire, des cours en distanciels peuvent être assurés

Informations pratiques

Lieu de formation

Campus de Bordeaux

Volume horaire de la formation

459 heures

Rentrées et rythmes d’études

2 rentrées possibles

Rentrée classique (septembre/octobre)

  • Rythme des cours : 1 semaine / 3 semaines
  • Cours de septembre à septembre N+1

Rentrée inversée (mars)

  • Cours de mars à septembre N+1
  • Rythme des cours : 1 semaine/ 3 semaines

Frais de scolarité 

Les frais de formation peuvent être consultés ici

Contacts

Service des Admissions | admissions.mba.bordeaux@inseec.com
– 05 56 01 81 29
Les autres contacts sont disponibles sur cette page.

Candidature

Les modalités de candidature se trouvent sur cette page.

Poursuivre ses études en situation de handicap

Le groupe INSEEC U. porte une attention toute particulière à l’environnement sociétal dont relève la dimension handicap. En effet, les étudiants en situation de handicap ne devraient pas, à notre sens, rencontrer de problèmes pour poursuivre leurs études et entamer une carrière professionnelle. Nous les accompagnons pour leur faciliter l’accès aux locaux et leur offrir des conseils personnalisés et des aménagements adaptés tout au long de leur parcours scolaire.

Accessibilité : les locaux des MSc & MBA Bordeaux situés au Hangar 18 quai de Bacalan sont adaptés aux normes handicap.

CONTACT : Anne Sophie SCHENKELS , Chargée Alternance & Formation Continue et Référente Handicap INSEEC MSc & MBA Bordeaux.

Nos statistiques (campus de Bordeaux)

Les débouchés : trouvez votre métier à la sortie de votre formation en Management & Business Development

Suivre votre formation Management & Business Development en M2 à Bac+5 de l'INSEEC sur l'un de nos campus