Cours Spécialisés

B TO C MARKETING

This course aims to illustrate the existing links between economics and marketing (Maslow/Schwartz/Rokeach/Murray).
The following fundamental concepts in BtoC Marketing will be presented: Purchasing patterns; The role of key players; Segmentation; Analysing the supply; Studying the demand; Cultural behavior patterns; Company response and strategy.

INTERNATIONAL BUSINESS LAW

This course aims to introduce legal issues which arise in negotiating, concluding and executing contracts in an international context.
Such knowledge will help future global executives anticipate complex transactions abroad.
Such transactions may involve contracting parties from several countries and the execution of contractual obligations in several nations.

INTERNATIONAL MARKETING

Based on a case-study approach, this course will review classic and webbased marketing strategies, focusing on the international challenges facing today’s global corporations.
Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

INTERNATIONAL TRADE

An introduction to the terminology, basics and initial concepts of international trade.
This course provides the students with tools enabling them to think strategically in a global environment.

INTERNATIONAL PURCHASING AND SUPPLY CHAIN LOGISTICS

This course teaches the fundamentals of the procurement processes used by international corporations.
Classes will combine theory and practical applications to illustrate the following key processes and actions: Purchasing Objectives, Procurement Process, Invitation to Tender, Vendor Selection and Management, Contract Negotiation, Supply Chain Management, Service Level Agreements, Quality Assurance, Legal and Contractual Obligations.

GLOBAL GEOPOLITICAL AND INTERNATIONAL RELATIONS

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

BRAND STRATEGIES

By using various examples of leading international groups (LVMH, PPR..), this seminar introduces brand portfolio extensions: premium brand positioning and the marketing and communication strategies involved: New product introductions; Pricing strategies; Consumer perception; Brand equity.
This course will also explain the effect that such extensions have on a brand and the financial impact on the group.

Exemples de stages réalisés par les étudiants du programme