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Luxury sector and services €13 bn value to the London economy in 2016.

London is the pre-eminent global city, headquarters of choice for numerous luxury sector multinationals and hotels department stores, auction houses, yacht and jet brokers, luxury cars and gastronomy. This multicultural environment is a choice of destination for Ultra High Net Worth Individuals.

INSEEC’s London program spans a wide array of luxury sectors from fashion to gastronomy to cars to hospitality, travel and tourism.

We break down the total customer experience from possession of luxury goods to luxury experience as well as the sharing economy and customer loyalty. Because international management is central to luxury in the UK, students will analyse luxury as it affects well de ned markets around the world: Japan, China, the USA and Europe and also develop luxury strategy for emerging markets.

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Core Courses

Management and Business

International Luxury Market Analysis

Models and Trends

Finance and Globalisation

Contemporary Art: The Ultimate Luxury

 

Innovation and Digital

Supply Chain and Cloud Technology

Luxury/E-commerce/Marginal Gains

Blockchain and Applications

Artificial Intelligence Applications in Luxury

Internet of Things/Connected Luxury goods

Big Data and the Luxury Consumer

Omnichannel Communications

Social Media

Advertising/Augmented Reality/Chat Bots

Luxury Services and Marketing

The Luxury Consumer

The Psychology of New Money

Luxury Event Management

 

Global Luxury Branding

International Luxury Customer Tendencies by Origin: USA/UAE/ASIA

Luxury across Lifestyle

Customer Decision Making

Digital Brand Strategy

 

Luxury Tourism

Tourism and Luxury Consumers

Marketing Strategy and Luxury Destinations

Luxury Hotel Management

 

London Project

Individual Project: Luxury Sector Innovation

Advanced Integrated English

Découvrez toutes les formations Luxury & Wine en M1 à Bac+4 de l'INSEEC


Les débouchés : trouvez votre métier à la sortie de votre formation en Luxury & Wine

Suivre votre formation Luxury & Wine en M2 à Bac+5 de l'INSEEC sur l'un de nos campus