Les cours peuvent différer selon les campus. Pour plus d'information, veuillez contacter le campus qui vous intéresse Bordeaux.

100% Anglais

This MBA welcomes students from diverse backgrounds (university or management school graduates), but also professionals from the wine industry or world of viticulture. This program has a strong international orientation, as France is the leading producer, consumer and exporter of wine. The objective of this program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in the professional world, this program will enable the students to master the necessary methods and tools for the management of a sector. The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager and manager of a wine firm.

Ce programme délivre le titre MANAGER MARKETING ET COMMERCIAL INSCRIT AU RNCP AU NIVEAU 1 SOUS LE CODE NSF 312N, ARRÊTÉ DU 6 MAI 2015 PUBLIÉ AU JOURNAL OFFICIEL LE 27 MAI 2015. Cette certification est accessible par la VAE.

Découvrez les autres programmes du pôle vin & spiritueux :

• MBA 2 Spirits Marketing & Management
• MBA 1 Wine & Spirits (franco-anglais ou 100% anglais)
• Bachelor Commercialisation des Vins et Spiritueux

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Core Courses

INTERNATIONAL MARKETING

The objective of this course is to understand the principles which govern marketing activities in a global environment.

The course covers international market entry, product launches, marketing strategies and promotion.

Students are expected to make presentations, analyze cases and develop international marketing business plan.

MANAGEMENT AND COMPANY STRATEGY

This course will cover the following: integrating the strategic approach in order to understand and prepare the long-term development of the firm, making a global diagnosis of the firm and its environment while taking into consideration its capacity to adapt to changes, analyzing and understanding structural problems linked to the setting up of a strategic plan; pinpointing the identity of an organization and analyzing the components of the company culture.

AN IN-DEPTH APPROACH TO CONSUMER BEHAVIOUR

The objective of this course is to understand consumer trends in order to better define marketing targets.

LAUNCHING AND MANAGING NEW PRODUCTS

How Product Directors manage and launch new products.

MERCHANDISING

Evaluating different types of merchandising; consumer behavior as the keystone of merchandising; quantitative analysis of a line: optimization, value, reasons to set up, product range.

DISTRIBUTION POLICY

Learn the different trends, economic, cultural    or    legal,    affecting    distribution.
The major    players    of    distribution.
Chain-store brands, the new channels of distribution.

INTERNATIONAL ADVERTISING

This course will cover the following key aspects:

• The sources of information.
• The roles played by all the players in international advertising (advertisers, agencies, media, consumer lobbies).
• Global trends affecting advertising today and tomorrow (political, economic, technological, socio-cultural, etc).
• The various socio-cultural and management factors that have to be taken into consideration when researching, planning and implementing international advertising campaigns.

FINANCIAL MANAGEMENT

Choices regarding investment and financial mean.
Financial analysis and financial information: knowing the users and the sources of information, mastering the tools of financial analysis.
Business plan.