MBA
Wine Marketing & Management
Dernière date de mise à jour : 14 mai 2020
Pour connaître les spécificités (cours, prérequis, rythmes d'études, etc.), merci de cliquer ci-dessous sur le campus qui vous intéresse :
100% Anglais
This MBA welcomes students from diverse backgrounds (university or management school graduates), but also professionals from the wine industry or world of viticulture. This program has a strong international orientation, as France is the leading producer, consumer and exporter of wine. The objective of this program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in the professional world, this program will enable the students to master the necessary methods and tools for the management of a sector. The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager and manager of a wine firm.
Découvrez les autres programmes du pôle vin & spiritueux :
Par la VAE :
Cette formation est accessible par la VAE. Vous pourrez retrouver davantage d’informations sur notre page dédiée en cliquant ici.
Certification professionnelle délivrée
et blocs de compétences associés
Titre de « Manager commercial et marketing » de niveau 7 – ancien niveau 1 – inscrit au RNCP (Répertoire National des Certifications Professionnelles) sous le code NSF 312N. Arrêté du 6 mai 2015 et publié au Journal Officiel du 27 mai 2015. |
Vous pouvez retrouver les blocs de compétences associés à ce titre RNCP sur ce lien. |
JE SOUHAITE CANDIDATER à CE PROGRAMME FRAIS DE SCOLARITÉ 2020/2021
Je souhaite
Gérard SPATAFORA
« At the Internet age when consummers instantly exchange on social networks thanks to their mobiles, the MBA Wine Marketing & Management meets the changing needs of the wine trade numerous actors. An accelerated training in English to students from all around the world with a thoroughful selection of teachers, lecturers and professionnals providing education as close as possible to the realities of the business.
Join us, and enter the ever growing international network already counting more than 10 promotions, gathering former students deeply committed to the wine business. »
Daniel MENACHO
PROGRAM CO-DIRECTOR
« The world of wine is becoming increasingly international with over 43% of all wine consumed in another country than where it is producted. It’s indeed no surprise that the wine industry provides more beverage career opportunities for wine professionals than ever before !
Our team of experienced teachers offers real life based education supported by comprehensive case studies in close collaboration with our large network of formers students, wholesalers, importers, distributors and retailers all around the world. Our aim is to educate, train and stimulate the future manager’s careers to become the key actors of tomorrow’s global wine industry. Their achievement is our goal. »
Examples of courses
The courses presented below are given as examples. For details of the courses on the campus you are interested in, we invite you to consult the dedicated program page.
INTERNATIONAL MARKETING.
MANAGEMENT AND COMPANY STRATEGY
AN IN-DEPTH APPROACH TO CONSUMER BEHAVIOUR
LAUNCHING AND MANAGING NEW PRODUCTS
MERCHANDISING
DISTRIBUTION POLICY
INTERNATIONAL ADVERTISING
FINANCIAL MANAGEMENT
A COMPARATIVE APPROACH TO THE LEGISLATION AFFECTING THE WINE INDUSTRY
INTERNATIONAL STRATEGY OF THE BRANDS IN THE WINE SECTOR
PACKAGING-DESIGN
DEVELOPMENT OF FOREIGN MARKETS
INTERNATIONAL NEGOTIATION
OENOLOGY
WINE TASTING
BIG DATA IN THE WINE BUSINESS
E-COMMERCE, E-MARKETING, M-COMMERCE
DIGITAL STRATEGY & WINE BUSINESS
Examples of projects, internships and career paths
INTERNSHIPS AND 1ST WORK EXPERIENCE FOR STUDENTS IN THE PROGRAM
-
Hu XILIANG
China Export Manager
BERNARD MAGREZ -
Veronica RUIZ
North America Export Manager
GRUPO PESQUERA USA -
Lucia MINEUR
Responsable Grands Comptes et Hôtellerie de Luxe
COMPTOIR DESGRANDES MARQUES -
Pierre SURAUD
Chargé de développement
MDD – TRANSGOURMET -
Louise LECONTE
Responsable B to C
VINESTA -
Delphine BLANCHOT
USA Manager
CLARENCE DILLON WINES -
Margaux BRENGEL
Brand Ambassador
ESTATES & WINES MOËT
HENNESSY ASIA PACIFIC -
Louise LECONTE
Responsable B to C
VINESTA -
Vincent FILHOL
Product manager
NEW WORLD WINES LCBO Canada -
Pierre SURAUD
Chargé de développement
MDD- TRANSGOURMET -
Edgar MARTIN
Sales executive
WAREHOUSE WINE MERCHANTS Cambodge -
PETAR BAKALOV
Responsable de secteur
BERNARD MAGREZ LUXURY WINE EXPERIENCE -
Antrim DUNCAN
Assistant Export
CHÂTEAU PAPE CLEMENT -
Agathe VINCENT-LAY
Responsable Marketing et Communication
TIGRE BLANC -
Florian BEAUBOUCHEZ
Sales Director
PONTI TRADING Hong Kong
-
Romain KASZKOWIAK
Responsable de Secteur
LES GRANDS CHAIS DE FRANCE -
ADRIEN CANEL
Global Trade Business Development
PERNOD RICARD -
AGATHE COUCHÉ
Hospitality Manager
CHÂTEAU SMITH HAUT LAFITTE -
PETAR BAKALOV
Responsable de secteur
BERNARD MAGREZ LUXURY WINE EXPERIENCE -
PETAR BAKALOV
Responsable de secteur
BERNARD MAGREZ LUXURY WINE EXPERIENCE -
NOUTARY GABRIEL
Export Assistant
GERARD BERTRAND -
PIERRE CASENAVE
Development, Innovation and Wine
Communication Manager
VEUVE CLICQUOT PONSARDIN -
MELANIE CISNEROS
Brand Ambassadeur
CHÂTEAU DE ROUILLAC -
ESTELLE LAVILLE
Marketing
BARON PHILIPPE DE ROTHSCHILD -
Pier Giuseppe TORRESANI
Managing Director Sales
MASI AGRICOLA Italia
Découvrez toutes les formations Luxury & Wine en M1 à Bac+4 de l'INSEEC
- Luxury Management (100% anglais)
- Luxury Management (français / anglais)
- Wine & Spirits (100% anglais)
- Wine & Spirits (français / anglais)
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Brand Strategy & Luxury Innovation (100% anglais)
- Cosmetics Industry Management (français / anglais)
- Luxury Management, Fine Food & Wine (français / anglais)
- MBA Management & Marketing du Vin (français / anglais)
- MBA Luxury Brand Management (100% anglais)
- MBA Spirits Marketing & Management (100% anglais)