La formation MBA2 à BAC+5 Wine Marketing & Management dispensée en anglais à Bordeaux fait partie des 7 formations en Luxury & Wine, les métiers du marketing du luxe de l’INSEEC, la grande école de commerce et management.

MBA
Wine Marketing & Management

Dernière date de mise à jour : 14 mai 2020

 

Pour connaître les spécificités (cours, prérequis, rythmes d'études, etc.), merci de cliquer ci-dessous sur le campus qui vous intéresse :

ParisBordeaux

 

100% Anglais

This MBA welcomes students from diverse backgrounds (university or management school graduates), but also professionals from the wine industry or world of viticulture. This program has a strong international orientation, as France is the leading producer, consumer and exporter of wine. The objective of this program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in the professional world, this program will enable the students to master the necessary methods and tools for the management of a sector. The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager and manager of a wine firm.

Découvrez les autres programmes du pôle vin & spiritueux :

Par la VAE :
Cette formation est accessible par la VAE. Vous pourrez retrouver davantage d’informations sur notre page dédiée en cliquant ici.

Certification professionnelle délivrée
et blocs de compétences associés

Titre de « Manager commercial et marketing » de niveau 7 – ancien niveau 1 – inscrit au RNCP (Répertoire National des Certifications Professionnelles) sous le code NSF 312N. Arrêté du 6 mai 2015 et publié au Journal Officiel du 27 mai 2015.
Vous pouvez retrouver les blocs de compétences associés à ce titre RNCP sur ce lien.

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Gérard SPATAFORA

PROGRAM CO-DIRECTOR

 

«  At the Internet age when consummers instantly exchange on social networks thanks to their mobiles, the MBA Wine Marketing & Management meets the changing needs of the wine trade numerous actors. An accelerated training in English to students from all around the world with a thoroughful selection of teachers, lecturers and professionnals providing education as close as possible to the realities of the business.

Join us, and enter the ever growing international network already counting more than 10 promotions, gathering former students deeply committed to the wine business.  » 

Daniel MENACHO

PROGRAM CO-DIRECTOR

« The world of wine is becoming increasingly international with over 43% of all wine consumed in another country than where it is producted. It’s indeed no surprise that the wine industry provides more beverage career opportunities for wine professionals than ever before !

Our team of experienced teachers offers real life based education supported by comprehensive case studies in close collaboration with our large network of formers students, wholesalers, importers, distributors and retailers all around the world. Our aim is to educate, train and stimulate the future manager’s careers to become the key actors of tomorrow’s global wine industry. Their achievement is our goal. »

Examples of courses

The courses presented below are given as examples. For details of the courses on the campus you are interested in, we invite you to consult the dedicated program page.

INTERNATIONAL MARKETING.

MANAGEMENT AND COMPANY STRATEGY

AN IN-DEPTH APPROACH TO CONSUMER BEHAVIOUR

LAUNCHING AND MANAGING NEW PRODUCTS

MERCHANDISING

DISTRIBUTION POLICY

INTERNATIONAL ADVERTISING

FINANCIAL MANAGEMENT

A COMPARATIVE APPROACH TO THE LEGISLATION AFFECTING THE WINE INDUSTRY

INTERNATIONAL STRATEGY OF THE BRANDS IN THE WINE SECTOR

PACKAGING-DESIGN

DEVELOPMENT OF FOREIGN MARKETS

INTERNATIONAL NEGOTIATION

OENOLOGY

WINE TASTING

BIG DATA IN THE WINE BUSINESS

E-COMMERCE, E-MARKETING, M-COMMERCE

DIGITAL STRATEGY & WINE BUSINESS

Examples of projects, internships and career paths

INTERNSHIPS AND 1ST WORK EXPERIENCE FOR STUDENTS IN THE PROGRAM

  • Hu XILIANG
    China Export Manager 
    BERNARD MAGREZ

  • Veronica RUIZ
    North America Export Manager 
    GRUPO PESQUERA USA

  • Lucia MINEUR
    Responsable Grands Comptes et Hôtellerie de Luxe
    COMPTOIR DESGRANDES MARQUES

  • Pierre SURAUD
    Chargé de développement
    MDD – TRANSGOURMET

  • Louise LECONTE
    Responsable B to C 
    VINESTA

  • Delphine BLANCHOT
    USA Manager
    CLARENCE DILLON WINES

  • Margaux BRENGEL
    Brand Ambassador
    ESTATES & WINES MOËT
    HENNESSY ASIA PACIFIC

  • Louise LECONTE
    Responsable B to C 
    VINESTA

  • Vincent FILHOL
    Product manager
    NEW WORLD WINES LCBO Canada

  • Pierre SURAUD
    Chargé de développement
    MDD- TRANSGOURMET

  • Edgar MARTIN
    Sales executive 
    WAREHOUSE WINE MERCHANTS Cambodge

  • PETAR BAKALOV
    Responsable de secteur
    BERNARD MAGREZ LUXURY WINE EXPERIENCE

  • Antrim DUNCAN
    Assistant Export 
    CHÂTEAU PAPE CLEMENT

  • Agathe VINCENT-LAY
    Responsable Marketing et Communication
    TIGRE BLANC

  • Florian BEAUBOUCHEZ
    Sales Director
    PONTI TRADING Hong Kong

  • Romain KASZKOWIAK
    Responsable de Secteur
    LES GRANDS CHAIS DE FRANCE

  • ADRIEN CANEL
    Global Trade Business Development
    PERNOD RICARD

  • AGATHE COUCHÉ
    Hospitality Manager
    CHÂTEAU SMITH HAUT LAFITTE

  • PETAR BAKALOV
    Responsable de secteur
    BERNARD MAGREZ LUXURY WINE EXPERIENCE

  • PETAR BAKALOV
    Responsable de secteur
    BERNARD MAGREZ LUXURY WINE EXPERIENCE

  • NOUTARY GABRIEL
    Export Assistant
    GERARD BERTRAND

  • PIERRE CASENAVE
    Development, Innovation and Wine
    Communication Manager
    VEUVE CLICQUOT PONSARDIN

  • MELANIE CISNEROS
    Brand Ambassadeur
    CHÂTEAU DE ROUILLAC

  • ESTELLE LAVILLE
    Marketing
    BARON PHILIPPE DE ROTHSCHILD

  • Pier Giuseppe TORRESANI
    Managing Director Sales
    MASI AGRICOLA Italia

Découvrez toutes les formations Luxury & Wine en M1 à Bac+4 de l'INSEEC


Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC


Les débouchés : trouvez votre métier à la sortie de votre formation en Luxury & Wine

Suivre votre formation Luxury & Wine en M2 à Bac+5 de l'INSEEC sur l'un de nos campus