Découvrez toutes les formations Luxury & Wine en M1 à Bac+4 de l'INSEEC
- Luxury Management (100% anglais)
- Luxury Management (français / anglais)
- Wine & Spirits (100% anglais)
- Wine & Spirits (français / anglais)
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Brand Strategy & Luxury Innovation (100% anglais)
- Cosmetics Industry Management (100% français ou 100% anglais)
- Luxury Management, Fine Food & Wine (français / anglais)
- MBA Management & Marketing du Vin (français / anglais)
- MBA Spirits Marketing & Management (100% anglais)
- MBA Wine Marketing & Management (100% anglais)
Les débouchés : trouvez votre métier à la sortie de votre formation en Luxury & Wine
Publics concernés & prérequis
Diplômés français ou étrangers, de préférence dans le secteur concerné, provenant d’écoles de commerce, de l’université ou des écoles d’ingénieurs pouvant attester d’un :
- Niveau bac+4 ou équivalent, soit 240 crédits ECTS
Pour la VAE : Diplômés d’un bac+3 ayant au minimum un an d’expérience professionnelle (hors stage et alternance) dans le secteur concerné.
Objectifs de la formation
Today’s luxury industry is growing fast and is truly global. Companies, both individual brands and large groups, are looking for international managers to drive their growth worldwide. This program is taught in English and offers acknowledges to mainstream areas such as cosmetics, jewellery, perfume, personal goods, accessories,
hospitality, gastronomy, wine and spirits. It also touch on some more unusual aspects that we’ve added to the program in recent years, such as, travel by private jet, art and auctions, the yachting industry and an introduction to diamonds. It is designed to give students the necessary skills to work in this challenging and increasingly complex environment.
We welcome students from around the world, and immerse them in all aspects of the luxury industry. Seminars are led by luxury professionals and are supplemented by visits to leading companies across all sectors of the industry. An important feature is our program of field visits during which students are introduced to key players and gain first-hand experience of luxury companies.
Les débouchés métiers
The following are the types of positions that our graduates will be trained for: business analyst consultant, chef de projet, brand ambassador, sales & marketing coordinator, responsable développement marketing, concierge privé, responsible des relations presses.
Les objectifs en termes de compétences
A l’issue de la formation, l’apprenant doit maîtriser les compétences suivantes:
- management et stratégie d’entreprise
- marketing stratégique
- marketing opérationnel
- management et développement commercial
- marketing international
- marketing digital et e-business
- environnement juridique lié au marketing et au commerce
Certification professionnelle délivrée et blocs de compétences associés
Ce programme délivre le Titre de « MANAGER MARKETING ET COMMERCIAL » INSCRIT AU RNCP AU NIVEAU 7 SOUS LE CODE 23639.
Arrêté du 6 mai 2015 publié au Journal Officiel du 27 mai 2015 portant enregistrement au répertoire national des certifications professionnelles.
Cette Certification est accessible par la VAE.
Vous pouvez retrouver les blocs de compétences associés à ce titre RNCP sur ce lien.
Cours spécialisés
LUXURY BRAND MANAGEMENT
INTRODUCTION TO PRESTIGE AND LUXURY
Understanding the history and development of luxury worldwide. Analyzing the social, artistic and creative dimensions of luxury. Decoding the semiotics of luxury and prestige. Examining the role of heritage, innovation and exclusivity in luxury brand management, and the response to challenges of premiumization.
CONSUMER BEHAVIOR : AN IN-DEPTH APPROACH
Mapping the changing of global luxury consumers in order to better define marketing targets. Targeting the luxury consumer in mature and emerging markets. Understanding social, cultural and behavioral characteristics of consumers. Examining luxury retail concepts and the development of new distribution channels.
INTERNATIONAL MARKETING AND BRAND MANAGEMENT
Managing creativity and innovation. Insights into existing and emerging luxury goods markets. International brand positioning and competitive analysis. Market entry strategies, brand development and international pricing strategies.
COMMUNICATION STRATEGIES IN A GLOBAL ENVIRONMENT
Examining communications strategies and consumer targeting. Luxury advertising and public relations programs. Sponsorship and celebrity endorsement strategies. Managing international exclusivity and brand image.
DIGITAL MEDIA AND ONLINE LUXURY
How the web is transforming the luxury customer experience, from online shopping to the latest developments in social networking. Review of luxury e-strategies.
CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY
FINANCIAL MANAGEMENT AND STRATEGIC PLANNING
Financial planning and budgeting, cost control, merger and acquisition strategies. Brand equity and return on capital employed. Corporate planning and the business cycle.
SUPPLY CHAIN MANAGEMENT
Raw materials sourcing and supply. Production processes and controls. Quality assurance systems. Application of new technologies. Controlling the distribution network.
LEGAL AND REGULATORY ISSUES
Product licensing, contracts and control of brand image. Protection of intellectual property. Combating counterfeit and parallel imports. International regulatory and tax environment.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT
Human factors in the luxury industry. Organizational behavior and design. Management and training issues in an international environment.
INTERNATIONAL NEGOTIATION STRATEGY
Preparing and implementing a negotiation strategy. Mastering different negotiating techniques. Cultural, social and behavioral aspects of negotiation.
KEY SECTORS IN THE LUXURY INDUSTRY
HISTORY AND EVOLUTION OF THE PERFUME INDUSTRY
This course will review the evolution of this industry and analyze historical and current trends.
COSMETICS AND PERFUME
The objective of this course is to provide students with the necessary knowledge and tools to develop marketing strategies to launch a new fragrance within an international luxury brand, in an international perspective.
JEWELRY AND WATCHES: AN OVERVIEW OF TRENDS AND STRATEGIES OF INTERNATIONALIZATION
The jewelry and watches market has grown significantly and is still continuing on an upwards trend. This course will analyze famous brands that are loved the world over for their status and style. It will also look at brands currently operating in China and those that are considering market entry.
LUXURY GASTRONOMY, WINES AND SPIRITS MARKETING
Courses will provide an awareness of the principles of luxury food and wine marketing.
GASTRONOMY AND NEW TRENDS
Students will analyze the current situation of the luxury food in the context of France’s historical leadership position in world gastronomy. They will develop marketing plans and strategic proposals, based on classroom discussions and hands-on field visits.
WINE AND SPIRITS MARKETING
Students will explore and master value concepts and brand management issues in luxury French and international wine and spirits marketing.
OENOTOURISM
This class will explore the challenges faced by French wineries in the really quick expanding and highly competitive world of wine tourism.
LUXURY HOSPITALITY
Understanding developments in the luxury hotel industry, from grand palaces to boutique-hotels, and major international chains. A survey of historical and upto the minute trends.
LUXURY TRAVEL AND TOURISM
An insight into the business of private jets, personalized itineraries and signature destinations. How innovation is transforming bespoke tourism. Success strategies, trends and developments.
ART AND AUCTIONS
How international art companies and auction houses are taking an increasingly prominent role in the business of luxury. A review of how this sophisticated business works, and of the global opportunities in this field.
BRAND CONTENT
Editorial content has long been accpted as having more influence on brand perception than advertising. Branded Content serves several purposes : customer entertainment, indirect advertising and social engagement. It has become a fundamental tool that bloggers and other content managers can use for their websites or traditional media.
LUXURY RETAIL
Insights into sophisticated developments in the consumer retail experience. A review of retail strategies from bricks and mortar to today’s multi-channel purchasing activity. The course will exammine wholesale and franchising operations in the context of maintaining luxury brand image and reputation.
VISUAL MERCHANDISING
This course will provide an introduction to visual merchandising in the luxury sector. It will consider the changing concepts of visual display whithin fragship and department stores, concept stores and pop-up présentations.
Les modalités d’évaluation
Les méthodes d’enseignement
Les modalités d’évaluation sont réalisées en face-à-face, sous forme
de contrôle continu, et d’examens de fin d’études.
- Étude de cas individuelle ou en groupe
- Mise en situation professionnelle
- Présentation orale individuelle et/ou en groupe
- Dossier individuel et/ou en groupe
- Enseignements et cours interactifs
- Mises en situation à travers des études de cas collectives ou individuelles réalisées par les étudiants
- Conférences, séminaires et visites à portée pédagogique
- Si nécessaire, des cours en distanciels peuvent être assurés
Informations pratiques
Lieu de formation
Campus de Bordeaux
Volume horaire de la formation
459 heures
Rentrées et rythmes d’études
2 rentrées possibles
Rentrée classique (septembre/octobre)
- Rythme des cours : 3 jours / 2 jours
- Cours de septembre à février N+1
- Période à temps plein en entreprise : de mars à août N+1
Rentrée inversée (mars)
- Rythme des cours : 3 jours / 2 jours
- Période à temps plein en entreprise : de mars à septembre
- Cours de septembre à mars N+1
Frais de scolarité
Les frais de formation peuvent être consultés ici
Contacts
Service des Admissions | admissions.mba.bordeaux@inseec.com
– 05 56 01 81 29
Les autres contacts sont disponibles sur cette page.
Candidature
Les modalités de candidature se trouvent sur cette page.
Poursuivre ses études en situation de handicap
Le groupe INSEEC U. porte une attention toute particulière à l’environnement sociétal dont relève la dimension handicap. En effet, les étudiants en situation de handicap ne devraient pas, à notre sens, rencontrer de problèmes pour poursuivre leurs études et entamer une carrière professionnelle. Nous les accompagnons pour leur faciliter l’accès aux locaux et leur offrir des conseils personnalisés et des aménagements adaptés tout au long de leur parcours scolaire.
Accessibilité : les locaux des MSc & MBA Bordeaux situés au Hangar 18 quai de Bacalan sont adaptés aux normes handicap.
CONTACT : Anne Sophie SCHENKELS , Chargée Alternance & Formation Continue et Référente Handicap INSEEC MSc & MBA Bordeaux.
Management