La formation MBA1 à BAC+4 Wine & Spirits à Bordeaux fait partie des 4 formations en Luxury & Wine, les métiers du marketing de luxe de l’INSEEC, la grande école de commerce et management.

Specialized Courses

LEGAL ASPECTS OF THE WINE AND SPIRITS SECTOR

Presentation of wine-growing structures, different forms of companies (form, purpose, interest) and the specific nature of rural leases. Basic principles for the protection of wine and spirits brands (particularly toponymic brands). Analysis of the applicable rules on customs and excise taxes. Detailed presentation of a wine estate transaction.

INTERNATIONAL MARKETING

This course gives on in-depth presentation of the main wine and spirits businesses around the world. Global approach of wine and spirits world markets, knowledge of wine and spirits environment. Approach of consumer’s patterns analysis. Integration of the specificities of wines and spirits in marketing strategies. Strategic marketing tools and wine broods strategies. Presentation of updated forecasts on the wines and spirits world markets.

INTERNATIONAL TRADE OF WINE AND SPIRITS

Presentation of the main markets of wines and spirits in the world (UK, US, Germany, Benelux, Italy, Spain, Asia). Incoterms and means of payment, financing of export contracts. Define the conditions of the internationalisation of companies in the wine and spirits sector. Understand the financial needs of international trade operations.

KEY PLAYERS IN THE WINE AND SPIRITS SECTOR

As part of this seminar, professionals from the wine sector (traders, brokers, proprietors, oenologists) will lead workshops. They will describe the various challenges of their jobs as well as the expectations of the market. Practical cases will be used to illustrate the issues of this industry, based on which the students will submit recommendations to leaders and managers within this sector.

CONSUMER BEHAVIOUR APPLIED TO THE WINE AND SPIRITS SECTOR

Consumer psychology and specialised persuasion strategies: learning the current trends in consumption of wines and spirits. Overview of case studies, collection and organisation of data, specific barometers of the wine and spirits sector, development of market studies.

INTERNATIONAL PURCHASING AND LOGISTICS OF THE WINE AND SPIRITS SECTOR

The tools specific to the purchasing strategy. Obtaining the best conditions of quality and cost for dry materials (corks, bottles, labels, plastics, wood). Set up a logistics circuit. Manage financial risks, including currency risk. Study of documentary credits and financial guarantees. Timely delivery of wines and spirits, including costs and security.

WINE AND SPIRITS DISTRIBUTION NETWORKS

Analysis of the main markets of the Western European Union, the USA and Asia. Trends and Forecasts (IWSR). Focus on specific markets. The key participants of the distribution: wine merchants, mass distribution, hospitality/restaurants. Specificity of the distribution of Bordeaux’s Grands Crus Classés. Development of a pricing strategy based on the distribution network. Characteristics of the sales of wines and spirits, and issues of e-commerce.

Fundamental Courses

BUDGET MANAGEMENT AND FINANCIAL DASHBOARDS

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on: budget architecture, with the implementation of financial documents, project management control and its link with budget management, creation and management of financial dashboards.

BUSINESS PLAN AND BUSINESS CREATION

This module teaches how to create and carry out a business plan: the conception and costing of a project, or the development of a business. Several stages are addressed: feasibility studies, targeting the right market, opportunities and risks, strengths and weaknesses, communication, financing plans and profitability.

BUSINESS STRATEGY

A precise methodology for analysing customer needs, market structure and competitor dynamics to identify opportunities and threats to the business environment.

NEGOTIATION

This seminar focuses on negotiation in a national and international context; how participants must take into account the cultural dimension and its impact on international negotiations. National negotiations will focus on the sales process through role play.

ENGLISH

Improving English-language comprehension and communication skills in professional English and also in a broader context. Students are given the opportunity to take the TOEIC exam.

INFORMATION TECHNOLOGY

This module aims at deepening students’ skills in computer science: from technical bases to the typical architecture of computer systems and operating systems, as well as office tools (Excel, Access, PowerPoint ).

BUSINESS GAME

The business game is carried out using a management simulator. Groups of students are responsible for running a business in real time. All major functions of the company are covered. Students will make decisions designed to maximise the profitability of the company.

BUSINESS SKILLS

What makes a successful business person? Internal and external communication skills; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

Poursuite en 2e année de Master of Science / MBA

Ce Master of Science 1 Wine & Spirits mène :

Des passerelles sont également possibles avec les formations de 2e année des Pôle Marketing et Luxury & Wine.

Découvrez toutes les formations Luxury & Wine en M1 à Bac+4 de l'INSEEC

Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC

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Bordeaux

Wine & Spirits