The MSc 1 Luxury Management aims to give students a broad introduction to all aspects of Luxury !
The MSc 1 Luxury aims to give students a broad introduction to all aspects of Luxury, offering an introduction to mainstream areas such as cosmetics, jewellery, perfume, personal goods, accessories, hospitality, gastronomy, wine and spirits.
But it also attaches on some more unusual aspects that have been added to the program in recent years, such as, travel by private jet, art and auctions, the yachting industry and an introduction to diamonds.
The hope is that by the end of the year, students will have a broad introduction to the whole luxury industry
For English programs, the level in English will be tested.
French or foreign graduates, preferably in the sector concerned, from business schools, universities or engineering schools that can attest to a :
– Bac+3 level or equivalent, 180 ECTS credits or an RNCP title at the following level
INTRODUCTION TO HISTORY AND ORIGINS OF LUXURY
Insights into the historical, anthropological and sociological foundations of luxury. Review of the key players, groups and brands in luxury, and introductory “who’s who” in the luxury business.
INTERNATIONAL BRAND MANAGEMENT AND MARKETING
Branding strategies and management from a luxury perspective. Review of traditional luxury marketing tools: brand positioning, architecture and portfolio management. How do luxury houses remain close to their heritage and pursue international growth?
MARKETING TOOLS AND APPLICATIONS IN THE LUXURY & FASHION INDUSTRIES
An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.
TRADITIONAL AND NEW COMMUNICATION STRATEGIES
An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands. How to manage new techniques in this fast-moving area.
OVERVIEW OF TRADITIONAL AND EMERGING MARKETS
Insights into established markets for luxury goods and an introduction to new and emerging economies such as the BRICS countries and beyond. How to approach these new markets and to develop the right product, distribution and retail structures.
LUXURY BRAND STRATEGIES
Using examples of leading international groups (LVMH, PPR, Richemont, etc), an introduction to portfolio management, pricing strategy and consumer perceptions. Analysis of the impact of such factors on financial results and brand equity.
WINE CULTURE AND TASTING
An introduction to the complex art of wine tasting and appreciation, including practical exercises and exposure to qualitative evaluation techniques.
The assessment procedures are carried out face-to-face, in the form of continuous assessment and final examinations.
Individual or group case study
Setting in a professional situation
Individual and/or group oral presentation
Individual and/or group file
- Interactive lessons and courses
- Role-playing through collective or individual case studies carried out by the students.
- Conferences, seminars and educational visits
- If necessary, distance learning courses can be provided.
Place of training
Hourly training volume
Start and rhythm of studies
2 possible back-to-school dates
Classical Back to school dates (September/October)
- Course rhythm: 3 days / 2 days
- Prices from September to February n+1
- Full-time period in a company: from March to August N+1
Reverse back to school dates (March)
Courses from March to July
Course rhythm: 3 days / 2 days
Full-time period in business: from July to September N+1
Training fees can be viewed here
Application procedures can be found on this page.
Continuing your studies in a situation of disability
The INSEEC U. group pays particular attention to the societal environment in which the disability dimension is embedded. We believe that students with disabilities should not have any problems in continuing their studies and starting a professional career. We accompany them to facilitate their access to the premises and offer them personalised advice and adapted accommodations throughout their academic career.
Accessibility: the MSc & MBA Bordeaux premises located at Hangar 18 quai de Bacalan are adapted to disability standards.
CONTACT : Anne Sophie SCHENKELS , Alternance & Continuing Education Officer and INSEEC MSc & MBA Bordeaux Handicap Referent.
Poursuite en 2e année de Master of Science / MBA
Ce MSc1 Luxury Management (100% Anglais) mène :
- au MBA 2 Luxury Brand Management,
- au MSc 2 Cosmetic Industry Management,
- au MSc 2 Luxury Management, Fine Food & Wine,
- ou au MSc 2 Fashion Marketing, Design & Brand Strategies.
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Brand Strategy & Luxury Innovation (100% anglais)
- Cosmetics Industry Management (français / anglais)
- Luxury Management, Fine Food & Wine (français / anglais)
- MBA Management & Marketing du Vin (français / anglais)
- MBA Luxury Brand Management (100% anglais)
- MBA Spirits Marketing & Management (100% anglais)
- MBA Wine Marketing & Management (100% anglais)