Master of Science 1ère année
Dernière date de mise à jour : 14 mai 2020
Pour connaître les spécificités (cours, prérequis, rythmes d'études, etc.), merci de cliquer ci-dessous sur le campus qui vous intéresse :
The MSc 1 Luxury Management aims to give students a broad introduction to all aspects of Luxury !
The MSc 1 Luxury aims to give students a broad introduction to all aspects of Luxury, offering an introduction to mainstream areas such as cosmetics, jewellery, perfume, personal goods, accessories, hospitality, gastronomy, wine and spirits.
But it also attaches on some more unusual aspects that have been added to the program in recent years, such as, travel by private jet, art and auctions, the yachting industry and an introduction to diamonds.
The hope is that by the end of the year, students will have a broad introduction to the whole luxury industry
For English programs, the level in English will be tested.
The courses presented below are given as examples. For details of the courses on the campus you are interested in, we invite you to consult the dedicated program page.
INTRODUCTION TO HISTORY AND ORIGINS OF LUXURY
Insights into the historical, anthropological and sociological foundations of luxury. Review of the key players, groups and brands in luxury, and introductory “who’s who” in the luxury business.
INTERNATIONAL BRAND MANAGEMENT AND MARKETING
Branding strategies and management from a luxury perspective. Review of traditional luxury marketing tools: brand positioning, architecture and portfolio management. How do luxury houses remain close to their heritage and pursue international growth?
MARKETING TOOLS AND APPLICATIONS IN THE LUXURY & FASHION INDUSTRIES
An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.
LUXURY BRAND STRATEGIES
Using examples of leading international groups (LVMH, PPR, Richemont, etc), an introduction to portfolio management, pricing strategy and consumer perceptions. Analysis of the impact of such factors on financial results and brand equity.
WINE CULTURE AND TASTING
An introduction to the complex art of wine tasting and appreciation, including practical exercises and exposure to qualitative evaluation techniques.
Continuation of studies in 2nd year Master of Science / MBA
This MSc1 Luxury Management (100% Anglais) leads to :
- MBA 2 Luxury Brand Management,
- MSc 2 Cosmetic Industry Management,
- MSc 2 Luxury Management, Fine Food & Wine,
- MSc 2 Fashion Marketing, Design & Brand Strategies.
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Brand Strategy & Luxury Innovation (100% anglais)
- Cosmetics Industry Management (100% français ou 100% anglais)
- Luxury Management, Fine Food & Wine (français / anglais)
- MBA Management & Marketing du Vin (français / anglais)
- MBA Luxury Brand Management (100% anglais)
- MBA Spirits Marketing & Management (100% anglais)
- MBA Wine Marketing & Management (100% anglais)