Master of Science 1ère année
Luxury Management

Dernière date de mise à jour : 14 mai 2020

 

Pour connaître les spécificités (cours, prérequis, rythmes d'études, etc.), merci de cliquer ci-dessous sur le campus qui vous intéresse :

ParisBordeaux

 

The MSc 1 Luxury Management aims to give students a broad introduction to all aspects of Luxury !

The MSc 1 Luxury aims to give students a broad introduction to all aspects of Luxury, offering an introduction to mainstream areas such as cosmetics, jewellery, perfume, personal goods, accessories, hospitality, gastronomy, wine and spirits.

But it also attaches on some more unusual aspects that have been added to the program in recent years, such as, travel by private jet, art and auctions, the yachting industry and an introduction to diamonds.

The hope is that by the end of the year, students will have a broad introduction to the whole luxury industry

For English programs, the level in English will be tested.

I WANT TO APPLY TO THIS PROGRAM   TUITION FEES 2020/2021

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Example courses

The courses presented below are given as examples. For details of the courses on the campus you are interested in, we invite you to consult the dedicated program page.

INTRODUCTION TO HISTORY AND ORIGINS OF LUXURY

Insights into the historical, anthropological and sociological foundations of luxury. Review of the key players, groups and brands in luxury, and introductory “who’s who” in the luxury business.

INTERNATIONAL BRAND MANAGEMENT AND MARKETING

Branding strategies and management from a luxury perspective. Review of traditional luxury marketing tools: brand positioning, architecture and portfolio management. How do luxury houses remain close to their heritage and pursue international growth?

MARKETING TOOLS AND APPLICATIONS IN THE LUXURY & FASHION INDUSTRIES

An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.

LUXURY BRAND STRATEGIES

Using examples of leading international groups (LVMH, PPR, Richemont, etc), an introduction to portfolio management, pricing strategy and consumer perceptions. Analysis of the impact of such factors on financial results and brand equity.

WINE CULTURE AND TASTING

An introduction to the complex art of wine tasting and appreciation, including practical exercises and exposure to qualitative evaluation techniques.

Continuation of studies in 2nd year Master of Science / MBA

This MSc1 Luxury Management (100% Anglais) leads to :

Bridges are also possible with the 2nd year training courses of the Marketing and Luxury & Wine divisions.