The MSc 1 Luxury Management aims to give students a broad introduction to all aspects of Luxury !
The MSc 1 Luxury aims to give students a broad introduction to all aspects of Luxury, offering an introduction to mainstream areas such as cosmetics, jewellery, perfume, personal goods, accessories, hospitality, gastronomy, wine and spirits.
But it also attaches on some more unusual aspects that have been added to the program in recent years, such as, travel by private jet, art and auctions, the yachting industry and an introduction to diamonds.
The hope is that by the end of the year, students will have a broad introduction to the whole luxury industry
JE M'INSCRIS à CE PROGRAMME
INTRODUCTION TO HISTORY AND ORIGINS OF LUXURY
Insights into the historical, anthropological and sociological foundations of luxury. Review of the key players, groups and brands in luxury, and introductory “who’s who” in the luxury business.
INTERNATIONAL BRAND MANAGEMENT AND MARKETING
Branding strategies and management from a luxury perspective. Review of traditional luxury marketing tools: brand positioning, architecture and portfolio management. How do luxury houses remain close to their heritage and pursue international growth?
MARKETING TOOLS AND APPLICATIONS IN THE LUXURY & FASHION INDUSTRIES
An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.
TRADITIONAL AND NEW COMMUNICATION STRATEGIES
An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands. How to manage new techniques in this fast-moving area.
OVERVIEW OF TRADITIONAL AND EMERGING MARKETS
Insights into established markets for luxury goods and an introduction to new and emerging economies such as the BRICS countries and beyond. How to approach these new markets and to develop the right product, distribution and retail structures.
LUXURY BRAND STRATEGIES
Using examples of leading international groups (LVMH, PPR, Richemont, etc), an introduction to portfolio management, pricing strategy and consumer perceptions. Analysis of the impact of such factors on financial results and brand equity.
WINE CULTURE AND TASTING
An introduction to the complex art of wine tasting and appreciation, including practical exercises and exposure to qualitative evaluation techniques.
BUDGET MANAGEMENT AND FINANCIAL DASHBOARDS
The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on: budget architecture, with the implementation of financial documents, project management control and its link with budget management, creation and management of financial dashboards.
BUSINESS PLAN AND BUSINESS CREATION
This module teaches how to create and carry out a business plan: the conception and costing of a project, or the development of a business. Several stages are addressed: feasibility studies, targeting the right market, opportunities and risks, strengths and weaknesses, communication, financing plans and profitability.
A precise methodology for analysing customer needs, market structure and competitor dynamics to identify opportunities and threats to the business environment.
This seminar focuses on negotiation in a national and international context; how participants must take into account the cultural dimension and its impact on international negotiations. National negotiations will focus on the sales process through role play.
Improving English-language comprehension and communication skills in professional English and also in a broader context. Students are given the opportunity to take the TOEIC exam.
This module aims at deepening students’ skills in computer science: from technical bases to the typical architecture of computer systems and operating systems, as well as office tools (Excel, Access, PowerPoint ).
The business game is carried out using a management simulator. Groups of students are responsible for running a business in real time. All major functions of the company are covered. Students will make decisions designed to maximise the profitability of the company.
What makes a successful business person? Internal and external communication skills; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.
Poursuite en 2e année de Master of Science / MBA
Ce MSc1 Luxury Management (100% Anglais) mène :
- au MBA 2 Luxury Brand Management, Food and Wine,
- au MBA 2 Luxury Brand Management, Jewelry & Cosmetics,
- au MSc 2 Cosmetic Industry Management,
- au MSc 2 Luxury Management, Fine Food & Tourism,
- ou au MSc 2 Fashion Marketing, Design & Brand Strategies.
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Cosmetics Industry Management (100% français ou 100% anglais)
- Fashion Marketing, Design & Brand Strategies (100% anglais)
- Luxury Management, Fine Food & Tourism (50% anglais / 50% français)
- MBA Marketing & Management du Vin (50% anglais / 50% français)
- MBA Luxury Brand Management, Food & Wine (100% anglais)
- MBA Luxury Brand Management, Jewelry & Cosmetics (100% anglais)
- MBA Spirits Marketing & Management (100% anglais)
- MBA Wine Marketing & Management (100% anglais)