Les cours peuvent différer selon les campus. Pour plus d'information, veuillez contacter le campus qui vous intéresse Paris, Bordeaux, Chambéry.

Master marketing and strategic aspects of the luxury market

This program teaches students to master marketing, commercial and strategic specificities of the luxury market that becomes more accessible. Thereby, this MBA first year (4 years after high school in France) trains international managers in luxury brand management, and more precisely, in the fields led by French firms: Wines and Spirits, Hotel Business and Gastronomy, Fashion, Jewelry and Perfume, Art and Deco.

The MBA Luxury first year is taught  in English. It welcomes participants from all over the world in two recognized cities of prestige: Paris, epicenter and birthplace of luxury, and Bordeaux, world capital of fine wine.

Students benefit from in-depth insights into the cultural dimensions of luxury, practical courses on different industry segments and analysis of existing and emerging consumers and markets.

Les cours peuvent différer selon les campus. Pour plus d'information, veuillez contacter le campus qui vous intéresse Paris, Bordeaux, Chambéry.

Transversal & Fundamental courses

Budget management and financial dashboards

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on: budget architecture, with the implementation of financial documents, project management control and its link with budget management, creation and management of financial dashboards.

Business plan and business creation

This module teaches how to create and carry out a business plan: the conception and costing of a project, or the development of a business. Several stages are addressed: feasibility studies, targeting the right market, opportunities and risks, strengths and weaknesses, communication, financing plans and profitability.

Business strategy

A precise methodology for analysing customer needs, market structure and competitor dynamics to identify opportunities and threats to the business environment.

Negotiation

This seminar focuses on negotiation in a national and international context; how participants must take into account the cultural dimension and its impact on international negotiations. National negotiations will focus on the sales process through role play.

English

Improving English-language comprehension and communication skills in professional English and also in a broader context. Students are given the opportunity to take the TOEIC exam.

Information Technology

This module aims at deepening students’ skills in computer science: from technical bases to the typical architecture of computer systems and operating systems, as well as office tools (Excel, Access, PowerPoint ).

Business Game

The business game is carried out using a management simulator. Groups of students are responsible for running a business in real time. All major functions of the company are covered. Students will make decisions designed to maximise the profitability of the company.

Business Skills

What makes a successful business person? Internal and external communication skills; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

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Specialized courses

Introduction to History and Origins of Luxury

Insights into the historical, anthropological and sociological foundations of luxury.
Review of the key players, groups and brands in luxury, and introductory “who’s who” in the luxury business.

International Brand Management and Marketing

Branding strategies and management from a luxury perspective.
Review of traditional luxury marketing tools: brand positioning, architecture and portfolio management.
How do luxury houses remain close to their heritage and pursue international growth?

Marketing Tools and Applications in the Luxury & Fashion Industries

An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.

Traditional and New Communication Strategies

An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands.
How to manage new techniques in this fast-moving area.

Overview of Traditional and Emerging Markets

Insights into established markets for luxury goods and an introduction to new and emerging economies such as the BRICS countries and beyond.
How to approach these new markets and to develop the right product, distribution and retail structures.

Luxury Brand Strategies

Using examples of leading international groups (LVMH, PPR, Richemont, etc), an introduction to portfolio management, pricing strategy and consumer perceptions.
Analysis of the impact of such factors on financial results and brand equity.

Wine Culture and Tasting

An introduction to the complex art of wine tasting and appreciation, including practical exercises and exposure to qualitative evaluation techniques.

Poursuite en 2e année de Master of Science / MBA

Exemples De Stages Réalisés Par Les Etudiants Du Programme

Découvrez toutes les formations Luxury & Wine en M1 à Bac+4 de l'INSEEC


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