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Luxury sector and services €13 bn value to the London economy in 2016.
London is the pre-eminent global city, headquarters of choice for numerous luxury sector multinationals and hotels department stores, auction houses, yacht and jet brokers, luxury cars and gastronomy. This multicultural environment is a choice of destination for Ultra High Net Worth Individuals.
INSEEC’s London program spans a wide array of luxury sectors from fashion to gastronomy to cars to hospitality, travel and tourism.
We break down the total customer experience from possession of luxury goods to luxury experience as well as the sharing economy and customer loyalty. Because international management is central to luxury in the UK, students will analyse luxury as it affects well de ned markets around the world: Japan, China, the USA and Europe and also develop luxury strategy for emerging markets.
Management and Business
International Luxury Market Analysis
Models and Trends
Finance and Globalisation
Contemporary Art: The Ultimate Luxury
Innovation and Digital
Supply Chain and Cloud Technology
Blockchain and Applications
Artificial Intelligence Applications in Luxury
Internet of Things/Connected Luxury goods
Big Data and the Luxury Consumer
Advertising/Augmented Reality/Chat Bots
Luxury Services and Marketing
The Luxury Consumer
The Psychology of New Money
Luxury Event Management
Global Luxury Branding
International Luxury Customer Tendencies by Origin: USA/UAE/ASIA
Luxury across Lifestyle
Customer Decision Making
Digital Brand Strategy
Tourism and Luxury Consumers
Marketing Strategy and Luxury Destinations
Luxury Hotel Management
Individual Project: Luxury Sector Innovation
Advanced Integrated English
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Cosmetics Industry & Luxury Management
- Fashion Marketing, Design & Brand Strategies
- Luxury Management, Fine Food & Tourism (50% anglais / 50% français)
- MBA Luxury Brand Management, Food & Wine
- MBA Luxury Brand Management, Jewelry & Cosmectics
- MBA Spirits Marketing & Management
- MBA Wine Marketing & Management