Les cours peuvent différer selon les campus. Pour plus d'information, veuillez contacter le campus qui vous intéresse Bordeaux.
Transversal & Fundamental Courses
Budget management and financial dashboards
The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on: budget architecture, with the implementation of financial documents, project management control and its link with budget management, creation and management of financial dashboards.
Business plan and business creation
This module teaches how to create and carry out a business plan: the conception and costing of a project, or the development of a business. Several stages are addressed: feasibility studies, targeting the right market, opportunities and risks, strengths and weaknesses, communication, financing plans and profitability.
A precise methodology for analysing customer needs, market structure and competitor dynamics to identify opportunities and threats to the business environment.
This seminar focuses on negotiation in a national and international context; how participants must take into account the cultural dimension and its impact on international negotiations. National negotiations will focus on the sales process through role play.
Improving English-language comprehension and communication skills in professional English and also in a broader context. Students are given the opportunity to take the TOEIC exam.
This module aims at deepening students’ skills in computer science: from technical bases to the typical architecture of computer systems and operating systems, as well as office tools (Excel, Access, PowerPoint ).
The business game is carried out using a management simulator. Groups of students are responsible for running a business in real time. All major functions of the company are covered. Students will make decisions designed to maximise the profitability of the company.
What makes a successful business person? Internal and external communication skills; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.
Legal aspects of the wine and spirits sector
Presentation of wine-growing structures, different forms of companies (form, purpose, interest) and the specific nature of rural leases.
Basic principles for the protection of wine and spirits brands (particularly toponymic brands).
Analysis of the applicable rules on customs and excise taxes.
Detailed presentation of a wine estate transaction.
This course gives on in-depth presentation of the main wine and spirits businesses around the world.
Global approach of wine and spirits world markets, knowledge of wine and spirits environment.
Approach of consumer’s patterns analysis.
Integration of the specificities of wines and spirits in marketing strategies.
Strategic marketing tools and wine broods strategies.
Presentation of updated forecasts on the wines and spirits world markets.
International trade of wines and spirits
Presentation of the main markets of wines and spirits in the world (UK, US, Germany, Benelux, Italy, Spain, Asia).
Incoterms and means of payment, financing of export contracts.
Define the conditions of the internationalisation of companies in the wine and spirits sector.
Understand the financial needs of international trade operations.
Key players in the wine and spirits sector
As part of this seminar, professionals from the wine sector (traders, brokers, proprietors, oenologists) will lead workshops.
They will describe the various challenges of their jobs as well as the expectations of the market.
Practical cases will be used to illustrate the issues of this industry, based on which the students will submit recommendations to leaders and managers within this sector.
Consumer behaviour applied to the wine and spirits sector
Consumer psychology and specialised persuasion strategies: learning the current trends in consumption of wines and spirits.
Overview of case studies, collection and organisation of data, specific barometers of the wine and spirits sector, development of market studies.
International purchasing and logistics of the wine and spirits sectors
The tools specific to the purchasing strategy.
Obtaining the best conditions of quality and cost for dry materials (corks, bottles, labels, plastics, wood).
Set up a logistics circuit.
Manage financial risks, including currency risk. Study of documentary credits and financial guarantees.
Timely delivery of wines and spirits, including costs and security.
Wine and Spirits distribution networks
Analysis of the main markets of the Western European Union, the USA and Asia.
Trends and Forecasts (IWSR).
Focus on specific markets.
The key participants of the distribution: wine merchants, mass distribution, hospitality/restaurants.
Specificity of the distribution of Bordeaux’s Grands Crus Classés.
Development of a pricing strategy based on the distribution network.
Characteristics of the sales of wines and spirits, and issues of e-commerce.
Poursuite en 2e année de Master of Science / MBA
Exemples De Stages Réalisés Par Les Etudiants Du Programme
Assistante distribution – CASTEL FRERES
Assistante webmarketing – SAS GRANDS CRUS DIFFUSION
Assistante production/management – CHÂTEAU PONTET-CANET
Force de vente – CRUS ET DOMAINES DE FRANCE, GROUPE GRANDS CHAIS DE FRANCE
Assistant commercial – PAIR4WINES
Assistante marketing – MILLESIMA
Assistant commercial – PAIR4WINES
Assistante marketing & commerce – SHANGHAI VINS SELECTION CO., LTD. Shanghaï
Assistant marketing – YVON MAU GROUPE FREIXENET
Assistant commercial – LES VINS DE CRUS SAS
Étude webmarketing – SYNDICAT VITICOLE POMEROL
Assistant export – VIGNOBLES ANDRÉ LURTON
Assistant commercial – SCEA CHÂTEAU MACAY
Assistante marketing – CASH VIN
Assistant e-marketing – MILLÉSIMA
Assistante communication et marketing – SAS H.CUVELIER ET FIL
Découvrez aussi toutes les formations Luxury & Wine en M2 à Bac+5 de l'INSEEC
- Comestics Industry & Luxury Management
- Fashion Marketing, Design & Brand Strategies
- Luxury Management, Fine Food & Tourism (50% anglais / 50% français)
- MBA Luxury Brand Management, Food & Wine
- MBA Luxury Brand Management, Jewelry & Cosmectics
- MBA Spirits Marketing & Management
- MBA Wine Marketing & Management