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EXPAND THE MARKET SHARE THROUGH NEW MEDIA

Offered in London since 2011, this programme allows students to learn the techniques of digital and social media marketing. The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.

At the end of the programme, graduates will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

This programme, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-­edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.

This curriculum has been a huge success, allowing our students to rapidly find work either in France or internationally.

After the first 6 months of full-time classes, students have to complete a 6 months internship.

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Core Courses

U1 – The UK Advertising Scene

The World of Agencies: London Ad Capital

Media Trends and British Brands

Evolution of Advertising from 19th to 21st Century

UK Advertising Restrictions: Children, Gambling, Alcohol, Tobacco

Below-the-Line-Marketing

Comms Planning and Media Strategy

 

U2 – Professional Tools

Public Speaking

Advanced Integrated English

English for Business Communication

Fundamentals of Business

One-Day Pitch Workshops

Go Live!

U3 – Digital Marketing and Innovation Management

Big Data: Current Trends

Peer to Peer and the Sharing Economy

Mobile and Messaging Economy

Customer Journey and e-Commerce

Total Internet Optimisation

Digital Analytics and Effectiveness

Introduction to Artificial Intelligence

Creative Coding

Web Design

Digital Advertising: Paid Media

Growth Hacking

Omnichannel Retailing

 

U4 – Masterclasses

Design Thinking

International Digital Campaigns

Innovation and Customer Experience

Blockchain

UK Job Search

Networking for Life

Co-Creation

Découvrez toutes les formations Digital en M1 à Bac+4 de l'INSEEC


Les débouchés : trouvez votre métier à la sortie de votre formation en Digital

Suivre votre formation Digital en M2 à Bac+5 de l'INSEEC sur l'un de nos campus