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EXPAND THE MARKET SHARE THROUGH NEW MEDIA
Offered in London since 2011, this programme allows students to learn the techniques of digital and social media marketing. The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.
At the end of the programme, graduates will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.
This programme, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.
This curriculum has been a huge success, allowing our students to rapidly find work either in France or internationally.
After the first 6 months of full-time classes, students have to complete a 6 months internship.JE M'INSCRIS à CE PROGRAMME
U1 – The UK Advertising Scene
The World of Agencies: London Ad Capital
Media Trends and British Brands
Evolution of Advertising from 19th to 21st Century
UK Advertising Restrictions: Children, Gambling, Alcohol, Tobacco
Comms Planning and Media Strategy
U2 – Professional Tools
Advanced Integrated English
English for Business Communication
Fundamentals of Business
One-Day Pitch Workshops
U3 – Digital Marketing and Innovation Management
Big Data: Current Trends
Peer to Peer and the Sharing Economy
Mobile and Messaging Economy
Customer Journey and e-Commerce
Total Internet Optimisation
Digital Analytics and Effectiveness
Introduction to Artificial Intelligence
Digital Advertising: Paid Media
U4 – Masterclasses
International Digital Campaigns
Innovation and Customer Experience
UK Job Search
Networking for Life
Découvrez aussi toutes les formations Digital en M2 à Bac+5 de l'INSEEC
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