Master of Science 2ème année
Digital Marketing & E-business (100% anglais)

Dernière date de mise à jour : 14 mai 2020

Pour connaître les spécificités (cours, prérequis, rythmes d'études, etc.), merci de cliquer ci-dessous sur le campus qui vous intéresse :

LyonChambéry

 

The MSc Digital Marketing & E-business (100 % Anglais) aims to train talents ready to drive and support the digital transformation of companies

Digitalisation is not a buzzword! The continuing emergence of evolving technologies and their adoption have radically impacted the way business is done. What a challenge for companies! No organisation is immune to disruption and new business models emergence.

The issue here, is not whether to adopt? But, how established players can embrace their own digital transformation in order to expand their business activities and boost new sales opportunities? This paradigm shift represents massive job creations in the digital marketing & e-business field.

The MSc Digital Marketing & E-business aims to train talents ready to drive and support the digital transformation of companies or integrate a «pure player» to further expand its business. The strengths of this program relies on the speakers who are all active and recognized as professional expert in their field and the strong academic researchers team commitment.

Due to its proximity and close ties with the key players of the industry and their business issues, this program highly focuses on a strong dimension of professionalisation.

On completion of the training program, students will perfectly master in an agile way the methods and tools to implement a digital marketing strategy and an e-business plan in various organisations such as public or private companies, institutions and associations.

Cette formation est accessible par la VAE. Vous pourrez retrouver davantage d’informations sur notre page dédiée en cliquant ici.

Certification professionnelle délivrée
et blocs de compétences associés

Titre de « Manager de la Communication et du Marketing Digital » de niveau 7 – ancien niveau 1 – inscrit au RNCP (Répertoire National des Certifications Professionnelles) sous le code NSF 320. Enregistrée par France Compétence le 24 avril 2020
Vous pouvez retrouver les blocs de compétences associés à ce titre RNCP sur ce lien.

 

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Directeur
de programme
Fabio Saliba MSc & MBA INSEEC Lyon
Fabio SALIBA
Lyon
Ludovic LOUIS
Chambéry

« Answering businesses needs »

The MSc Digital Marketing & E-business aims to train talents ready to drive and support the digital transformation of companies or integrate a «pure player» to further expand its business. The strengths of this program relies on the speakers who are all active and recognized as professional expert in their field and the strong academic researchers team commitment.

Due to its proximity and close ties with the key players of the industry and their business issues, this program highly focuses on a strong dimension of professionalisation.

On completion of the training program, students will perfectly master in an agile way the methods and tools to implement a digital marketing strategy and an e-business plan in various organisations such as public or private companies, institutions and associations.

Exemples de cours

Les cours présentés ci-dessous sont donnés à titre d’exemple. Pour connaître le détail des cours du campus qui vous intéresse, nous vous invitons à consulter la page programme dédiée.

Digital Marketing

PSYCHOLOGIE AND CONSUMER BEHAVIOUR

Be able to analyse the behaviour of the consumer, the user, the mobile user and the ubiquitious consumer. Set up an offline and online sales and communication strategy. Know current consumer trends to define marketing targets. Know the influences linked to groups (brand communities, fans). Master the various qualitative studies (individual interviews, focus groups, ethnography and netnography) in order to set up an efficient marketing and commercial strategy.

MARKETING AND BUSINESS STRATEGIES APPLIED TO E-BUSINESS

Understand the various strategies of the company in order to lead coherent and effective marketing and communication campaigns. Management and loyalty of the online customer relationship through tracking and traffic analysis. Brand management on the Internet.

BUDGETARY CONTROL

Budget management : Planning and management of sales budgets. Commercial cost management : analysis and statistical reorientation. Gap analysis associated with commercial liability: monitoring of margins and turnover. Product profitability study: simple, variable direct costing and margins.

LAW AND NEW TECHNOLOGIES

The laws regarding e-mail, online distribution and e-retailers. Consumer Protection : the legal management of BDDs, trademark law, and issues related to cybersecurity.

MULTICHANNEL AND CROSS-CHANNEL STRATEGIES

Knowledge and acquisition of a single and/or multichannel clientele. Expand the capacities of development, guidance and integration offered within a multichannel context.

PAYMENT AND INTERNET SECURITY

Knowledge of data security and encryption methods. Presentation of online payment solutions (banking platforms, independent platforms) and payment certification methods. Management of user profiles, databases and user tracking tools. Knowledge of the different SSL certificate formats that can be used on the Internet.

E-COMMERCE LOGISTICS AND PURCHASING

Presentation of the negotiation between the buyer and the supplier, knowledge of negotiation techniques applied to e-commerce. Knowledge of the logistics of an e-commerce site (orders, preparation, shipment).

Exemples de Projets, Stages et Parcours Professionnels

Découvrez toutes les formations Digital en M1 à Bac+4 de l'INSEEC


Les débouchés : trouvez votre métier à la sortie de votre formation en Digital

Suivre votre formation Digital en M2 à Bac+5 de l'INSEEC sur l'un de nos campus