International Business Management

International Business Management


A MSc degree in International Business

This program is designed to train executives who will evolve and succeed in complex, multicultural and multilingual environments.

As a general program in management and international affairs, it offers to study major foreign markets among: Africa, China, Europe and Japan. Students enhance their managerial and commercial behavior.

Entirely taught in English, this program is also offered in French.

Graduates mostly work in import/export relation or within multicultural teams. They are recruited as: Export Sales Manager, Technical Sales Representative, Sales Engineer, Export Assistant, Import/Export Buyer, Export Representative, Import/Export Area Manager, international Charge d’Affaires, Purchasing Manager, Marketing Manager, Product Manager.

This program delivers a title of Trade and Marketing Manager, certified level I by the CNCP.

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International Management

  • International Marketing

    The objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan.

  • International Business Law

    This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

  • International Relations and Geopolitics

    This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today.
    It also implies the understanding of pressures and processes that drive a company to become an international business.

  • International Negotiation

    Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

  • International Market Research

    Basic theory, tools and actual examples of techniques used in market research.
    How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems.
    How to introduce products into different geographic areas.

  • Supply Chain Management

    How purchasing functions in accompany, and the major strategies of purchasing.
    Determine and prioritize the criteria of choice for a supplier.
    Import and export in the best conditions.
    Sourcing and e-sourcing.
    Management of production.
    logistics and development. Drive the supply chain.

Finance and Management

  • International Accounting

    Introduces participants already familiar with the principles of French accounting to the rules prescribed by the Generally Accepted Accounting Principles used in Anglo-American countries (the US, UK, etc.) and spheres of influence.

  • Incoterms and Payment Methods

    Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

  • International Financial Techniques

    Understand the financial needs associated with basic operations in contemporary international commerce.
    Acquire the indispensable techniques for international financial management.
    Learn to choose and use the best tools with a solid approach.

  • Finance of Major Export Contracts

    How to manage "Request for Proposal" bids and put in place the required Cautions and Guarantees. This course also looks at the methods of long term finance for projects as well as compensation operations and complex financial structures.

  • Financial Risk Management

    Financial risks associated with international commerce.
    Organizations capable of intervention and the main techniques they propose.
    The importance of short term finance and cash flow management.

Key Markets

  • American Market

    This course deals with the economic, social and political context of business activities throughout North America. Special attention is paid to the factors that shape the business environment. How do they face the growing competition of the new emerging markets?

  • Central and Eastern Markets

    This course aims to familiarize participants with all aspects of European and Eastern markets. By the end of the class, students will have a firm grasp of the potential of each national and regional market, of the major language, cultural, social and behavioral differences, and of the projected growth and expansion of the European Union. The Central European countries (as Russia, Ukraine, Poland, Baltic countries) are very important for the economic and strategic development of Western European companies.

  • Indian Market

    The course will familiarize the students with the special social, cultural, political and historical features of India and help the students grasp the economic realities of India in the era of globalization and its role in world economy, including the presentation of the multifaceted features of India and its economic awakening.

  • Latin American Market

    The course highlights the differences between management and corporate structures in South America and the West. It also outlines the skills needed for successful management in the Latin American environment. Other topics including manufacturing and sourcing, tips for the successful export of products to South American.

  • Chinese Market

    Identify the principal poles of commerce in China and acquire the reflexes needed to successfully address the Chinese consumer. How to approach and learn China's socio-cultural and political influences within the context of economic globalization. Acquire a perspective of the nation's evolution.

  • Japanese and Korean Markets

    Introduces participants to the difficulties foreign companies encounter and the requirements they need to meet in order to enter the Japanese market. The markets characteristics and business opportunities will be presented and discussed. Participants also gain familiarity with the history and macroeconomics of Japan, as well as the Japanese distribution system.

  • African Market

    The influence of Mining and Petroleum Corporations. Global influences within Africa. Global investments within Africa. Practical advice on how to successfully manage in Africa.
    The course highlights the differences between management and corporate structures in Africa and Western Europe. It also outlines the skills needed for successful management in African environment. Other topics include guidelines for manufacturing and sourcing, tips for the successful export of products to Africa.

Projects, Internships and Work Experiences


  • Audrey AGOULOYE
    Assistante Service Commercial
    Anne-Gaëlle ALLIOT
    Assistante commerciale export (Zone Amérique Latine, USA, Océanie)
    Marie BALIGOUT
    International sales & marketing
    Nathalie BAR
    Assistante commercial/marketing international
    Responsable de Zone Export
    Florence CHAN-HIN
    Chargée d’affaires formation
    Centre d’instruction TURBOMECA
    Quentin CHOLOT
    Chargé d’études marketing
    Mathieu DESCHAMPS
    Assistant ingénieur commercial programme et acquisitions
    FAURECIA Allemagne
  • Weijia DONG
    Assistante marketing et commerciale
    Aymeric EGNELL
    Market analyst
    Brianne ELLIOP
    Product manager
    Sophie FAZILLEAU
    Consultante marketing international
  • Sabrina FINANCE
    Assistante marketing opérationnel
    Josselin HEDAN
    Responsable marketing
    Adeline HUMEAU
    Assistante Export
    Cédrick IZARD
    Sales & Project Manager
    South American, Spain & Middle East markets – LIEBHERR-MINING EQUIPMENT COLMAR SAS
  • Farah JIVA
    Assistante Zone Export
    FRANCARE Industries
    Andréa LOPEZ-PEREZ
    Etudes de marchés
    Vincent MACARY
    Mise à jour du guide de répertoire
    Hugues MANGOT
    Sales Manager
  • Vincent MAZI
    Lecuona MIGUEL
    Laurent MORIN
    Responsable commercial Export
    Catherine PIERA
    Assistante du service marketing France
  • Mathilde SAINT-LO
    Responsable administration des ventes
    Jérôme SUIBON
    Coordinateur développement Europe
    Ramona TANCAU
    Acheteuse petit électroménager marques propres
    Christopher TANCHOU
    Product Manager
    SWISS LIFE Suisse
  • Jean-Marc TORO
    Assistant acheteur "produits vol"
    Qingyun WANG
    Export Manager for China Division


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INSEEC MSc & MBA is member of Group INSEEC.

Groupe INSEEC is a leader in private higher education in France and offers a large choice of programs from post high school to doctoral studies in initial training and executive education. Campuses are located in Paris, Lyon, Bordeaux, Chambery, Geneva, Monaco, London, Chicago, Shanghai and San Francisco.

Find out more about other programs of the Groupe INSEEC: