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Last july, students of the MSc Fashion Marketing, Design and Brand Strategies attended a « Fashion Photography » workshop. During this seminar, they understood the role of the stylist, the model and the photographer, the codes of fashion photography, an learned to organize a photo shoot for a fashion designer or a magazine, to manage models, stylists and makeup artists during a shooting, and finally,  to promote the universe of a designer or a brand.

At the end of the workshop, students applied their knowledge by organizing a fashion photo shoot session, in order to highlight the creations of young designers. Directed by Roberto ZAMBELLI, a professional Fashion Photographer, and in collaboration with IFPM students (a French School specialized in aesthetics and hairdressing trainings), the students of INSEEC Paris coordinated the photo shoot to create a series of pictures that will illustrate the creators’ websites and press kits.

Students were particularly interested by this working session; indeed, these future professionals of the fashion industry understood that creativity and artistic sensibilities are as necessary as managerial qualities for a successful career in this sector!

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