Seminar on Luxury Hosipitality at the Grand Barrail Hotel

As part of their program, students of MBA in Tourism Management and Marketing Services went to the Grand Barrail Hotel Spa, Saint-Emilion, to attend a seminar on luxury hospitality.

Welcomed by the Director Xavier PARENT, students were first introduced to the operation of this castle hotel dating from the nineteenth century, before discussing the marketing strategy adopted by the four star establishment. Xavier PARENT presented the key trends of the luxury market, but also the positioning of the Grand Barrail, the target customers of the hotel, etc.

A dynamic and rewarding meeting, a beautiful scenery … It was enough to inspire our future tourism and Sevices marketing professionals!