From June 16th to 19th, wine and spirits trade professionals met in Bordeaux at the Vinexpo international exhibition.INSEEC MSc & MBA Bordeaux participated in this long-awaited event by organizing a tasting of Chinese wines at the Vinexpo Tasting Lab. Journalists, students, wholesalers and vineyard owners discovered dry white wines from the Hebei province. They also tasted red wines from Shanxi and Ningxia, and ice wines produced in northeast China.
Besides, the tasting offered selling points and anecdotes to these wine lovers. An interactive way to learn more about the first export market of Bordeaux great wines, but also about Franco-Chinese trade and negotiations.