Julien Roux, Product Application Marketing Manager, and Carole Berger, Industry Representative, based in Caterpillar* Geneva, came to present their professions to the MSc International Business Management students of INSEEC French Alps. This was an opportunity for the students to understand the importance of marketing strategies in an global entity that offers more than 300 products.
They were welcomed by Sébastien Francon, in charge of the international MSc & MBA programs in the French Alps campus.
*Caterpillar is the world leader in the manufacture of construction materials and mining, diesel and naturel gas engines, industrial gas turbines and diesel-electric locomotives (130,000 employees). The brand is also known for its by-products, particularly shoes, bags and clothes. In 2013, Caterpillar Inc. was the 106th largest company in the world, according to the American magazine Forbes.