On February 5th, MSC&MBA INSEEC welcomed the International department’s new Patron: “marraine” Marie-Catherine CERUTTI, International Marketing Director of NESTLE WATERS. The conference addressed the iconic brand and image of PERRIER.
Marie-Catherine Cerutti has had a very good career: Group Product Manager for RECKITT BENCKISER, Associate Director for ADDED VALUE, International Marketing Director & Marketing Director for Danone, Strategic Planning Director for the firm SAATCHI&SAATCHI, International Consumer Insight Manager Culinary Division for Nestlé and since 2010 : International Marketing Director for NESTLE WATERS INTERNATIONAL.
Le saviez-vous ?
In 1843, Henri Nestlé established his first lemonade bottling factory.
The bottled water market is a strong market with the biggest average annual growth before carbonated (colas, lemonades..), fruit juices, ready to drink tea and energy drinks. Nestlé sold in 2013 310 billion litres.
Four major players dispute market shares: Nestlé, Danone, Pepsi and Coca Cola.
Nestlé has a clear vision of its future: to be the leading healthy hydration company.
To develop its position, the firm can rely on:
- The diversity of its portfolio of 59 brands : 54 local brands, 2 international premium sparkling brands- Perrier and San Pellegrino – and 3 Nestlé brands
- Its global presence in 130 markets in a variety of packaging formats adapted to each distribution channel
- A passion for business shared by 33 282 employees worldwide
- The willingness to do sustainable development
- Perrier, iconic brand of Nestlé
Indeed, Perrier is the flagship product of Nestlé Waters France, its image is healthy, smart and fresh. After wine and spirits, it is one of the most exported French drinks.
With its avant-garde spirit, Perrier advertisement are very famous and present in the consumers’ minds. They are award winning, loved or..banned! You can have a look here: https://www.youtube.com/watch?v=zVD_bVfBIjE
For the 88th consecutive year, Perrier will be the official sponsor of Rolland Garros tournament!
Madam Cerutti concluded with the important place of women in executive positions: « we need a real balance between men and women, it is the only way the firm can positively evolve and grow».