Students specialized in Luxury from the University of International Business and Economics (UIBE) came to visit INSEEC MSc & MBA in Paris and Bordeaux as well as the International University of Monaco (IUM).
During their visit, the students took part in a seminar which lasted a few days designed to further their knowledge of the luxury sector in France. Within this framework, they participated to various activities such as conferences, workshop and visits to Luxury companies and businesses from Paris to Bordeaux and Monaco.
Warmly greeted by the school management of the INSEEC MSc & MBA in Paris, they attended for instance, a lecture dedicated to “Luxury as Human Dimensions” conducted by professionals from Luxury Attitude Academy before moving to Avenue Montaigne to practice what they learnt. Throughout this practical exercise, the aim was to carry out a detailed study, evaluating and identifying the performance of the different brands in term of customer relationship.
Upon their arrival at INSEEC MSc & MBA in Bordeaux, students were welcomed with a cocktail and received their graduation certificate. A visit to the Chateau Carbonnieux Grand Cru classé was also organized after a lecture devoted to the world wine market and trends. They also had the opportunity to discover the wine property of Chateau Rouillac and to taste its most prestigious classified Grands Crus.
The UIBE students ended their study tour visiting the south of France and the International University of Monaco where they were received by the Director and his team for a morning of valuable exchanges. With the aim to discover the richness of Luxury Hospitality in Monaco, they spent the afternoon at numerous key sites and institutions around. For example, they were given a deep insight into the Yacht Club business management and organization.