Conference on the Bordeaux wine industry

On November 15th, MBA students in Wine Marketing & Management attended a conference held by Georges Haushalter, President of CIVB (Interprofessional Council of Bordeaux Wine).During this meeting organized by the School wine club, Wine About, Georges Haushalter talked about news and projects of the Bordeaux wine industry. He particularly detailed some projects that will improve the competitiveness of the sector, such as the development of wine tourism, the construction of the Centre Culturel et Touristique du Vin in Bordeaux, and the reinforcement of legal protection against counterfeiting.At the end of the conference, students had the opportunity to interact with professionals and enjoyed a wine tasting offered by the Syndicat des Bordeaux et Bordeaux Supérieurs.
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