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INSEEC MSc & MBA
MSc & MBA

International Business Management

PARIS | BORDEAUX | LYON | CHAMBERY | LONDRESFrançaisAnglais

AccueilProgrammes MSc & MBAMSc 2ème année (Bac+5 / M2)International Business Management

Un 3e cycle spécialisé en commerce international

Dans une économie désormais tournée vers la mondialisation, le commerce international ne se limite plus à de simples échanges économiques. Au-delà des considérations purement commerciales, les cadres commerciaux sont de plus en plus confrontés aux notions de culture, d’environnement, de géopolitique et de stratégie.

Former des responsables commerciaux capables de travailler dans un environnement international

L’objectif de ce programme est de former les futurs responsables afin qu’ils soient capables d’évoluer et de réussir dans cet univers complexe et dynamique qu’est le commerce international.

Il permet aux étudiants de préparer une carrière à l’international en tant que responsables import-export, ingénieurs commerciaux, responsables des ventes, responsables marketing, cadres commerciaux, responsables de produits, etc.

Les cours sont délivrés en anglais ou en français/anglais..

Chargement du player...
Rany PATOUT

Rany PATOUT

Directeurs de programme
William MOORE

William MOORE

Directeurs de programme
Niki PAPADOPOULOU

Niki PAPADOPOULOU

Directeurs de programme

"Get a good understanding of the foreign market environment"

This program in International Business Management helps students to get a good understanding of the foreign market environment and the techniques of international business. It expands their perspective and ability to understand various challenges of international business in order to face them effectively.

Focused on the analysis of specific markets, namely American, European, Japanese, Chinese, Central and Eastern European and African, this program teaches how to manage and trade in an international environment in various fields (political, legal, financial and cultural). Specialized courses and in-depth analysis of case studies also allow students to develop business field knowledge and cover all the subjects regarding international trade, financing of foreign trade, import-export legislation, customs legislation and international marketing.

As the world becomes a global marketplace, the need for international trade competence within small and medium-sized companies has never been more pressing. Employment opportunities then range from becoming international entrepreneurs in the area of importing and exporting or trade researchers and why not foreign business developers. There are also international career opportunities in marketing, sales, purchasing, distribution of goods, trade consulting or as a foreign project manager. There are also opportunities in international institutions such as WTO, OECD and APEC.

Cours

International Management

  • International Marketing

    The objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan.

  • International Business Law

    This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

  • International Relations and Geopolitics

    This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today.
    It also implies the understanding of pressures and processes that drive a company to become an international business.

  • International Negotiation

    Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

  • International Market Research

    Basic theory, tools and actual examples of techniques used in market research.
    How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems.
    How to introduce products into different geographic areas.

  • Supply Chain Management

    How purchasing functions in accompany, and the major strategies of purchasing.
    Determine and prioritize the criteria of choice for a supplier.
    Import and export in the best conditions.
    Sourcing and e-sourcing.
    Management of production.
    International
    logistics and development. Drive the supply chain.

Finance and Management

  • International Accounting

    Introduces participants already familiar with the principles of French accounting to the rules prescribed by the Generally Accepted Accounting Principles used in Anglo-American countries (the US, UK, etc.) and spheres of influence.

  • Incoterms and Payment Methods

    Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

  • International Financial Techniques

    Understand the financial needs associated with basic operations in contemporary international commerce.
    Acquire the indispensable techniques for international financial management.
    Learn to choose and use the best tools with a solid approach.

  • Finance of Major Export Contracts

    How to manage "Request for Proposal" bids and put in place the required Cautions and Guarantees. This course also looks at the methods of long term finance for projects as well as compensation operations and complex financial structures.

  • Financial Risk Management

    Financial risks associated with international commerce.
    Organizations capable of intervention and the main techniques they propose.
    The importance of short term finance and cash flow management.

Key Markets

  • American Market

    This course deals with the economic, social and political context of business activities throughout North America. Special attention is paid to the factors that shape the business environment. How do they face the growing competition of the new emerging markets?

  • Central and Eastern Markets

    This course aims to familiarize participants with all aspects of European and Eastern markets. By the end of the class, students will have a firm grasp of the potential of each national and regional market, of the major language, cultural, social and behavioral differences, and of the projected growth and expansion of the European Union. The Central European countries (as Russia, Ukraine, Poland, Baltic countries) are very important for the economic and strategic development of Western European companies.

  • Indian Market

    The course will familiarize the students with the special social, cultural, political and historical features of India and help the students grasp the economic realities of India in the era of globalization and its role in world economy, including the presentation of the multifaceted features of India and its economic awakening.

  • Latin American Market

    The course highlights the differences between management and corporate structures in South America and the West. It also outlines the skills needed for successful management in the Latin American environment. Other topics including manufacturing and sourcing, tips for the successful export of products to South American.

  • Chinese Market

    Identify the principal poles of commerce in China and acquire the reflexes needed to successfully address the Chinese consumer. How to approach and learn China's socio-cultural and political influences within the context of economic globalization. Acquire a perspective of the nation's evolution.

  • Japanese and Korean Markets

    Introduces participants to the difficulties foreign companies encounter and the requirements they need to meet in order to enter the Japanese market. The markets characteristics and business opportunities will be presented and discussed. Participants also gain familiarity with the history and macroeconomics of Japan, as well as the Japanese distribution system.

  • African Market

    The influence of Mining and Petroleum Corporations. Global influences within Africa. Global investments within Africa. Practical advice on how to successfully manage in Africa.
    The course highlights the differences between management and corporate structures in Africa and Western Europe. It also outlines the skills needed for successful management in African environment. Other topics include guidelines for manufacturing and sourcing, tips for the successful export of products to Africa.

Projets, Stages et Parcours Professionnels

STAGES ET 1ère EXPÉRIENCE PROFESSIONNELLE DES ÉTUDIANTS DU PROGRAMME

  • Audrey AGOULOYE
    Assistante Service Commercial
    CARLERSON GE
    Anne-Gaëlle ALLIOT
    Assistante commerciale export (Zone Amérique Latine, USA, Océanie)
    RENAULT TRUCKS
    Marie BALIGOUT
    International sales & marketing
    THE GREEN FIELDS TRADE COMPANY
    Nathalie BAR
    Assistante commercial/marketing international
    ANTOINE PARFUMERIE GROUPE
  • Julie BARDIN JIMENEZ
    Responsable de Zone Export
    NOVOMED GROUP
    Soraya BENBERGHOUT
    Assistante commerciale internationale
    TOTAL
    Élodie BENOIT
    Customer relations
    CLUB MED (Royaume-Uni)
    Florence CHAN-HIN
    Chargée d'affaires formation
    Centre d'instruction TURBOMECA
  • Quentin CHOLOT
    Chargé d'études marketing
    KR MEDIA
    Mathieu DESCHAMPS
    Assistant ingénieur commercial programme et acquisitions
    FAURECIA Allemagne
    Weijia DONG
    Assistante marketing et commerciale
    GUCCI
    Aymeric EGNELL
    Market analyst
    OBERTHUR CARTE SYSTEME
  • Brianne ELLIOP
    Product manager
    EUROPCAR INTERNATIONAL
    Sophie FAZILLEAU
    Consultante marketing international
    NIELSEN
    Sabrina FINANCE
    Assistante marketing opérationnel
    ESSILOR
    David GIMENEZ
    Directeur général
    GLOBAL CANADIAN TRADING (Montréal)
  • Charles-Édouard GRIMARD
    Junior manager
    ATELIER DES CHEFS
    Josselin HEDAN
    Responsable marketing
    AUDIOTEL DEL GOLFO
    Adeline HUMEAU
    Assistante Export
    LACTALIS INTERNATIONAL
    Cédrick IZARD
    Sales & Project Manager
    South American, Spain & Middle East markets
    LIEBHERR-MINING EQUIPMENT COLMAR SAS
  • Farah JIVA
    Assistante Zone Export
    FRANCARE Industries
    Andréa LOPEZ-PEREZ
    Etudes de marchés
    BULL CSB
    Vincent MACARY
    Mise à jour du guide de répertoire
    UBIFRANCE
    Hugues MANGOT
    Sales Manager
    THE WAREHOUSE
  • Vincent MAZI
    Salesman
    KRAFT FOODS
    Lecuona MIGUEL
    Owner
    CITY WINE JOURNAL
    Laurent MORIN
    Responsable commercial Export
    ESPRIT
    Catherine PIERA
    Assistante du service marketing France
    LABORATOIRE BIODERMA
  • Mathilde SAINT-LO
    Responsable administration des ventes
    CARL ZEISS VISION ESPAGNE
    Jérôme SUIBON
    Coordinateur développement Europe
    JANSSEN-CILAG
    Ramona TANCAU
    Acheteuse petit électroménager marques propres
    CDISCOUNT
    Christopher TANCHOU
    Product Manager
    SWISS LIFE Suisse
  • Jean-Marc TORO
    Assistant acheteur "produits vol"
    AIR FRANCE
    Qingyun WANG
    Export Manager for China Division
    CHÂTEAU D'ESCLANS & SACHA LICHINE


EXEMPLES DE TRAVAUX DE RECHERCHE RÉALISÉS PAR LES ÉTUDIANTS

  • Stratégie d'approvisionnement du marché textile
  • L'importance du réseau de soutien à l'exportation des PME-PMI françaises
  • What will be the impact of the new ecological policies on the confectionery packaging market?
  • Aménagement du lac Zegrzinski : une opportunité pour les entreprises françaises ?
  • Voir plus
    • Adaptation ou standardisation des produits : les enjeux socio-culturels
    • Les stratégies des constructeurs automobiles chinois pour ouvrir le marché aux consommateurs
    • Sourcing Opportunities for EADS ASTRIUM in India
    • En quoi le management interculturel peut-il être utile pour réussir en Chine ?
    • Analyse des opportunités d'exportation des vins français en Russie : cas du groupe Bernard Margez Grands Vignobles Propriétaires
    • Comment un fabricant de chaussures d'enfants peut-il approcher le marché chinois ?
    • La mise en place d'une stratégie de développement international pour une PME française
    • Pooling of investisment
    • How to introduce non traditional and sustainable materials in the Western European apparel market?
    • What is the impact of implementing ethical document as a code of conduct in the international trade?
    • More Value Less Quantity - Developement strategies of a small footwear importer in the paradox of globalisation and protectionism
    • What are the key success factors of internationalization for a small-sized company?
    • How can French SME that exports White Goods best cope with Risky Countries, and particularly during a global economic crisis?
  • The stakes of E-business and Internet sector within an emerging country: India
  • How sustainable is your cup of coffee?
  • How to manage supplier risk in the purchasing function? Supermaket distribution center.
  • The emerging middle-class and changing consumption patterns in India.
  • Voir plus
    • Quand la crise sévit, le luxe pâlit.
    • Why Cameroon is a good destination for French investors?
    • Integration of sustainable development in sourcing process: contractualization and supplier relationship.
    • Why would the creation of French wine brands improve sales of French wine in the Scandinavian market?
    • What are the key success factors of internationalization for a small-sized company?
    • Tourism Marketing Strategy of Morocco.
    • What is the impact of implementing ethical document as a code of conduct in the international trade?
    • The protectionism; an option for New Caledonia in a tough economic environment?
    • The stakes of e-business and Internet sector within an emerging country: India.
    • How developed and developing countries regulate the international trade of wood industry?
    • China's garment and apparel industry.
    • How to manage the commercial development of a wine niche and consolidate the turnover of a very small enterprise in a crowded market?
    • How a French small company can introduce the British market in the food and drink industries?
    • The impact of a political crisis on international business: the case of Madagascar.
    • On what growth leverages, can the Coca Cola company lean to protect its place on the french out home market, in particular in the local scale?