MBA International Sport Business and Management

Objectifs du programme

The goal of this program is to train the students to the various trades and skills needed in the industry of sport with an international bias. This MBA will welcome graduates from various horizons who wish to acquire an academic and professional specialization in the sector of sports (sportsmen in reconversion, employees in professional reconversion, students from STAPS education, business school, engineering school, economics university or AES…), mainly  and above all fascinated by the world of sports. Our mission is to enable students to:

• Be in the very heart of the sports news and to be present during major sports events.
• Be in contact with professionals acknowledged in the world of sports and by major international organizations and federations.
• Decode the various opportunities and openings offered to them in that much coveted but demanding world which requires to build an efficient professional network… in France as well as abroad.

Our different institutional and corporate partners (Federations, enterprises, distributors, agencies…) are convinced of the interest of the French and International employment market for such a program. Indeed, the INSEEC MBA International Sport Business and Management is the only one to willingly target the preparation for international jobs in the sports world.

Note: This English speaking program is only meant for bilingual students who are interested in jobs on the international scene of Sport. It will take place at various sites of the INSEEC Group in PARIS, MONACO and LONDON.

ALEXANDRE CADET Directeur du programme

Our mission is to place students in the heart of the sports world, giving them the opportunity to be present at major events, and to be frequently in touch with professionals of the sports world, in order to decipher possibilities and job opportunities in this so coveted environment… in France and abroad (Paris, Monaco, Madrid, London, etc.). The faculty is composed by industry professionals to better prepare students for numerous managerial jobs in the sports world, such as : event project manager (event agencies), sports coordinator (clubs, associations…), product manager (equipment manufacturers…), marketing and sponsorship manager (advertisers, federations…), sales executive in marketing sales house (media specialized in sports, TV rights…), merchandising manager (clubs, federations, equipment ma nufacturers…), operations manager of a country club, or press relations manager (federations, clubs, equipment manufacturers…), etc. Some faculty members : Sophie Kamoun (CEO - SK COMMUNICATION agency) Karine Molinari (Player Agent - FFT, OCTAGON) Jean François Chenu (Business Development Manager for free items - AMAURY MEDIA) Jean-François Jeanne (Vice President - SPORTFIVE France) Gilbert Brisbois (Journalist -  RMC RADIO) Jean-Philippe Cointot (Journalist -  L’EQUIPE) Maitre Pautot (Lawyer specialized in sport law) Eric Barbedienne (Head of Sales - SFR) Christian Denis (Sport Consultant) Sébastien Bellencontre (Sport Marketing Manager - Reebok France) Pierre Klein (Director of Communication - BETCLIC France) Jean-Marc Benaily (Director -  TILDE agency) Jerome Dumois (Associate Director - PASS FOR SPORT) Didier Poulmaire (Lawyer specialized in sport law) Bruno Skropeta (Director of Communication - PSG) Frédéric Sebanne (Director - OFFENSIVE COMMUNICATION agency) Frédéric Cambours (Customer Manager for France - SPORT) Matthieu Malkani (International Marketing Director – Olympique Lyonnais)

Fundamental Program

International Strategic Management

The pace of business is getting faster and more complex. Managers need a framework in order to develop clear and effective strategies in the area of marketing, management, operations, finance and human resource strategies.
This course shows participants how to think strategically, how to take effective decisions even when lacking information, and how to defend a strategy in front of stakeholders, etc.

Human Resources Management

Decision-making.
Organization and environment.
Planning and forecasting.
Techniques of labor supply and methods of recruitmen.
Employee training development.

International Economics

A course designed to provide students with the knowledge of economics needed to understand the general environment in which companies operate to develop and improve their profitability.

Cross-Cultural Management

A course designed to help participants understand different cultures and to learn how to bring these cultures together for better company performance.

International Business Law

This course deals with the main conventions applicable to international business law, legal management of investments abroad, and international protection of intellectual property within the scope of international business.
The course will also clarify advertising and ethical issues in terms of international business law.
Participants will gain knowledge of the structure and regulations applicable to American companies, and the settling of claims in international business.

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Specialization Programs

Public Politics in Sports: Sports Movement and French Institutions

Definition of the public politics in sport and how they are operated by institutions and public administrations in the sector.

Sports Betting

Legal executive, regulations and actors.

Marketing Applied to Sporting Environment

Marketing mix applied to the sports world.
The marketing stakes in sport for the announcers.
The global strategic politics around the big international sports events.

Sector Strategy and Marketing Analysis Tools

Methodology and implementation of the tools to develop an action of marketing in the sport.
The analysis of the various actors of the sector.
The role of the media: strategy of accompaniment and operation.

Communication Strategy in Sport

Global communication and strategy.
Transverse vision of the sports world through the prism of Mix Communication: implementation of the media communication plan and except media, organization and management of events.

Sponsoring and Sports Sponsorship

Evaluation of the impact and the efficiency of sports events and their actors as vectors of communication.
Implementation of a sponsoring action coupled with a company strategy, a brand, or a local authority.

Organization of a Sports Event

Methodology, Insurance and Security, Logistics, the Restoration …

Company Strategy in the Industry of Sport

Include the global plan of the company.
Know how to decode the strengths and the weaknesses of the business model of a structure.
Integrate the strategic process.

Leading Strategy in Sport

Importance of the construction of a brand identity in the sports environment.
Study of the legitimacy of performance around the "genetic heritage" of the main sporting brands (equipment manufacturers, clubs).

Strategic Management and Performance of the Sports Federations

Identify the nature of the performance of the sports organizations (sports federations, public organizations in the sports sector) and develop techniques to measure it.
Better know the specific practices of management of the French sports federations.
Present and discuss the key factors of success and failure of the management of performance.

Image Rights for Athletes, the Practices of the Contracts of Sponsorship and Tax System for the Sportsmen

Status and activity of a sports agent.
Management of contracts and transfers.
Management of sponsoring contracts and image contracts.
Legal approach centred on the management of the image of the athletes.
How professional sport works and the consequences of the tax system in France on the economic and sports performance of professional clubs.

Finance of European Football

Make the students sensitive to the economy of European football (TV rights, sponsoring, box office, payroll), to problems met by the sector (stadiums, customer relationship, brand, protection of the training); but also present the general concepts in finance applied to football.

Sports Agents and Asset Management of Sportsmen

Preparation of the champions’ post-career life by implementing management tools of the assets acquired during the sports activity.
Medium-term reflexion.

International Sport Governance

Definition of the various institutions (CNOSF, TAS,…) which influence and define the ethical sports rules.

Gopolitics of Sports

Integrate Sport in the diplomatic world in order to create non sport-related links through rallying events (football matches, conferences…).

Decoding of the Major Sports Events

Explain the various steps from the design to the creation of an event, including the commercial and legal aspects (exclusivity contracts, sponsors, charters,). (Tour de France, London 2012...).

Professionnal Projects

Coordination and follow-up of projects with a professional character all year round.
Topics concerning the organization of events, shows, conferences.
Networking and the optimization of the relations with the Sports companies.