Master in International Business Management

This program is designed to train executives who will evolve in complex, multicultural and multilingual environments.

Throughout the program, participants develop a sound knowledge of the major foreign markets and of the international trade techniques. They also enhance their managerial and commercial behavior and can choose between a French-speaking course and an English-speaking course.

Graduates mostly work in import/export relation or within multicultural teams. They are recruited as: Export Sales Manager, Technical Sales Representative, Sales Engineer, Export Assistant, Import/Export Buyer, Export Representative, Import/Export Area Manager, international Charge d’Affaires, Purchasing Manager, Marketing Manager, Product Manager

PROFESSIONAL METHODS AND PRACTICES

Personal management: resume writing, job interviews techniques for the internship search, professional project management, team management and meeting conduction, research paper methodology.

Upgrading courses: office software applications (PowerPoint, Excel, Access and professional software), accounting, fiscal concerns, marketing, labor law.

Professional workshops: negotiation techniques, transactional analysis and NLP, speech and public speaking, management and leadership techniques.

Presentation of various occupations by professionals.

Skills assessment and coaching, completion of resume, job search techniques, job search in the Anglo-Saxon environment, preparation for the professional project defense.

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CORE COURSES

International Marketing

The objective is to understand the principles that govern marketing activities in a global environment:
- international market entry
- product launches
- marketing strategies
- promotion
Students are expected to make presentations, analyze cases studies and develop international Accounting and Financial Analysis marketing business plan.

Strategies and Techniques of International Trade

- the internationalization process of the company: stages of internationalization and their effects on the organization and strategies
- modalities of internationalization: from indirect export to know-how transmission contracts
- payment policy
- shipping policy

International Business Law

- the special legal problems which arise in negotiating, concluding and executing contracts in an international context
- international transactions: contracting parties from several nation, the execution of contractual obligations in several different nations
- the question of choice-of-law
- the legal implications of e-commerce

International Accounting

Introduces participants already familiar with the principles of French accounting the rules prescribed by the Generally Accepted Accounting Principles used in Anglo-American countries (the US, UK, etc.) and spheres of influence.

Accounting and Financial Analysis

- the accounting and annual accounts
- commercial calculations and value added tax
- decision support tools
- financial analysis of the company
- management planning

Geopolitics and International Relations

- main types of balance of power
- hierarchies and influence games worldwide
- geopolitics and markets conquest
 

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SPECIALIZATION COURSES

International financial techniques

- requirements related to current international trade operations
- technical bases
- the best tools in a practical approach
- risks identification and optimization of risks management

Incoterms and methods of payment

Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

Supply chain management

- the purchasing function and major purchasing strategies
- sourcing and e-sourcing
- production management
- logistics and international development
- supply chain management

Financing of major export contracts

- the management of invitations to tender
- the establishment of guarantees and warranties on market
- financing on a medium and long term basis
- clearing operations and complex arrangements

International Negotiation

- different negotiating techniques according to the cultural context (Europe, USA, North Africa, Asia and Latin America)
- negotiation with a win-win approach
- the importance of gaining a sound knowledge of the profile of buyers
- the key points needed to succeeded in negotiation

International Methods of Management

This course will help students gain essential, and strategic, knowledge of current trends facing HR professionals in the field of international HRM. Working in teams, participants will learn to analyze data and transform HR strategy into plans of action.

American Markets

- the economic, social and political context of business activities throughout North and South
- the factors that shape the business environment

The Japanese and Korean Markets

- the difficulties faced by foreign companies
- the requirements to enter the Japanese market
- the history and macroeconomics of Japan
- the Japanese distribution system

African Market

- South Africa, the African Titan
- oil and hydraulic stakes
- France in Africa
- investments in Africa

European Markets

- familiarization with all aspects of Western European markets
- the potential of each national and regional market
- the major language, cultural, social and behavioral differences
- the projected growth and expansion of the European Union.

Chinese Market

- Chinese socio-cultural influences and policies on the global economy
- identification of the main trade hubs in China
- overview of the projected growth

Management and Company Strategy

- global diagnosis of a firm and its environment while taking into consideration its capacity to adapt and face changes
- analysis of structural problems linked to the setting up of a strategic plan
- identity of an organization and components of the company culture
- integrating the strategic approach in order to understand and prepare the long-term development of the firm